Freelancer profile translated to English.

Description

For 10 years, I've been managing Google Ads and Meta Ads campaigns for brands in B2B, cosmetics, e-commerce, and restaurants.

🎯 Proven Performance: Ads ROI ×4 and +400% growth driven on my own acquisition campaigns.

📊 Complete Funnel: targeting, creatives, landing pages, GA4/GTM tracking — I don't just set up campaigns, I optimize the entire journey.

🔍 Analysis Beyond Tools: studying results, market players, personas, and A/B tests to extract performance where others stop at standard reporting.

🤝 Upsell & Leadership: excellent client relations to grow accounts, team management (up to 8 people).

The Advantage of a Global Business Vision:

In addition to my SEA/SMA expertise, I founded and developed two e-commerces from scratch — an e-learning by subscription (+400% growth) and a food box (+900% in two years). I know exactly what it means to invest one's own money and seek profitability at all costs.

This dual founder/operational hat ensures a business-oriented approach, not just a technical one.

Available to manage your SEA/SMA campaigns, audit your acquisition, or structure your growth strategy.

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

BFW Agence accompagnement lancement e-commerce
Acquisition Strategy Google Ads & Meta Ads — E-commerce Launch
EDUCATION AND E-LEARNING
February 2021 - Today (5 years and 6 months)
Marseille, France
I support project leaders from the idea to the first results: structuring the concept, setting up the online store, and managing Google Ads and Meta Ads acquisition campaigns to generate the first sales.
📈 Over 100 people supported since launch.

🎯 Complete Funnel Supported: targeting, creatives, landing pages, GA4/GTM tracking, up to continuous campaign optimization.

🤝 Team Management: managing a team of 8 people (salespeople, media buyers, customer service, coaches).
Results on managed accounts: +100% growth in 2023, +400% in 2024, Ads ROI ×4.
Webmarketing Strategy Communication Strategy Google AdWords Facebook Ads
KESTIO
SMA/SEA Consultant
CONSULTING AND AUDITS
January 2023 - January 2024 (1 year)
B2B acquisition consultant, managing SEA, SMA, and lead generation campaigns for clients across various sectors (cosmetics, interior design, restaurants, consulting).

SEA, SMA, Lead Generation, B2B, Webmarketing Strategy
Webmarketing Strategy Marketing Communication Strategy Social Media Google AdWords
Nubiance Dermocosmétique
SEA & SMA Campaigns — Cosmetics Lead Generation
FASHION AND COSMETICS
January 2023 - November 2023 (10 months)
Setting up the complete acquisition funnel: SEA and SMA campaigns, email sequences, sales page optimization to maximize conversion.

SEA, SMA, Lead Generation, Email Marketing, Conversion Optimization
Social Media Webmarketing Strategy Marketing