Freelancer profile translated to English.

Description

A graduate of CELSA, I started as a Junior Strategic Planner at McCann (1 year) before becoming Senior at Publicis Media (4 years) with the following responsibilities: analysis of societal and categorical trends, and changes in content and media consumption, and the relationship with brands more generally; brand research and analysis; in-depth understanding of target audiences; development of strategic recommendations.

Today, and for the past six years, I have been in charge of the editorial line for Sézane - the leading French digital fashion brand - with a broad range of responsibilities: monitoring and art direction for video shoots, writing brand communications (Instagram, Newsletter), researching and managing collaborations with inspiring individuals to give the brand a media dimension on Instagram.

These experiences allow me to support brands in defining and implementing their online and offline communication and digital content strategies. Very comfortable on Instagram, I can easily transform into a community manager and also be a source of proposals for editorial strategy.

Languages

French
Native or bilingual
Italian
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Sézane
Content Manager
FASHION AND COSMETICS
September 2018 - Today (7 years and 9 months)
Paris, France
- Strategic monitoring
- Art direction for video shoots
- Definition of the brand's editorial line on Instagram
- Writing brand communications (Instagram, Newsletter)
- Research and management of collaborations with inspiring individuals to give the brand a media dimension on Instagram
Publicis Media
Strategic Planner
PRESS AND MEDIA
February 2015 - August 2018 (3 years and 7 months)
Paris, France
Human Experience Strategy @Starcom

Accounts: LA POSTE / LABORATOIRE MEDIFLOR / PAYSAN BRETON / PANDORA / PUIG / VISA
New business: BMW MINI / CNAMTS / COCA-COLA / EDF / H&M / LA CROIX ROUGE / MCDO

Analysis of societal and categorical trends, and changes in content and media consumption, and the relationship with brands more generally

Brand Research and Analysis: understanding their positioning, their media and communication ecosystem, the competitive landscape in the global context (technological, market, etc.) to identify communication and marketing opportunities

In-depth understanding of target audiences: definition of key target audience insights (globally, then in relation to the category and brand), relationship of target audiences with media and content to build ecosystems that enable the best connection between the brand and individuals

Development of strategic recommendations, creation of innovative communication plans, facilitation of workshops, writing of internal briefs and presentation materials in conjunction with Account Directors and Client Directors

Oral presentations by the agency in the form of conferences:
- Fashion Pulse, the relationship of 15-24 year olds with fashion

Support and skill development in strategic consulting for internal resources (monitoring, best practices, etc.) and junior strategic planners within the team.