Freelancer profile translated to English.

Description

With 5 years of experience as a Project Manager in tech, I have specialized in product marketing and strategic project management. My goal is to transform ideas into successful products, aligning user needs with company ambitions.

💡 Currently a Project Manager at leboncoin in the Employment market, I lead strategic initiatives to optimize our offerings and strengthen our market position. With over 2.2 million monthly visitors and 70,000 ads published each month, our platform is now the 3rd largest private job site in France. My role involves defining product launch strategies, analyzing market trends, and coordinating internal teams to ensure effective deployments.

👩🏼‍💻 As a product marketer, I have developed a deep understanding of user needs and market dynamics. I use KPIs, market research, and customer feedback to build impactful strategies that differentiate our products from the competition. From strategic planning to product communication, I ensure that every launch is a success.

🔗 My expertise covers a wide spectrum, from agile project management to collaboration with technical, marketing, and sales teams. I adopt a holistic approach to product development, combining analytical rigor with creativity to ensure innovative and high-performing solutions.

🧡 Passionate about marketing, innovation, and tech, I am always looking for new opportunities to optimize our products and maximize their impact. My driving force? Creating solutions that meet user needs while contributing to the company's growth.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic
Italian
Basic

Workplace preferences

Remote only

Primarily works remotely

Adevinta France
Product Marketing Manager
E-COMMERCE
April 2021 - Today (5 years and 2 months)
Paris, France
As a specialist in the job market, I carry out detailed research to understand the trends and needs of the sector. I precisely define target audiences and analyse user feedback to improve our offers and products. My role also involves defining the needs and expectations of professionals and candidates in order to optimise our platform. I'm responsible for developing the Go-To-Market (GTM) strategy for our products, from planning to launch. In addition, I oversee the management of communication campaigns, covering different channels such as CRM, SEO, social media, events, etc. KPI monitoring is at the heart of my responsibilities, enabling me to measure the effectiveness of our initiatives and make any necessary strategic adjustments. My aim is to ensure that our products meet the needs of the market, while improving the visibility of our brand and guaranteeing an optimal user experience.
Swiss Life France
Marketing Project Manager
October 2018 - October 2020 (2 years)
Levallois-Perret, France
As Project Manager, I have conducted studies and projects aimed at boosting sales and development within our organisation. My role was to analyse results and design innovative tools to support business growth. Using my expertise in KPI analysis, pivot tables and design thinking methodologies, I implemented digital tools to streamline processes and optimise performance. Through meticulous analysis and strategic planning, I helped us to achieve our objectives. In this dynamic role, I delivered measurable results and encouraged continuous improvement to propel our business forward.
JAPHY
Marketing Communications Project Manager
September 2019 - July 2020 (10 months)
Paris, France
During my MSc 2, I undertook a crucial project with Japhy, focusing on event management for the launch of their latest product. This project encompassed communication management, brand launch, market research in the animal food industry and digital launch strategies. Through meticulous planning and execution, I successfully delivered the product launch, using my skills in project management, communications and market analysis. This experience enabled me to hone my skills in strategic planning, team coordination and digital marketing, making a significant contribution to my professional development.