Freelancer profile translated to English.

Description

Hello,

With a Master's degree in Creative Design Branding from ISCOM and two years spent in an English-speaking country, I am aware of the various challenges of tomorrow's marketing and communication, which place design issues at the heart of brand strategy, thus contributing to corporate innovation in France and abroad.

Today, as a brand strategy project manager, I work with my clients to support them in the development, implementation, and monitoring of communication initiatives.

I am looking for fulfilling and stimulating missions. I have a very adaptable personality, ready to meet and work individually or in groups to successfully complete my projects within deadlines.

I would like to specialize in human-centered communication that truly believes in the relevance and transparency of brands to better adapt to people's lives. I have strong social and environmental values and only want to work for ethical companies that are not afraid to bring about positive change.

Looking forward to meeting you,

Marine

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris 11e Arrondissement (up to 50km)

Accor SA
Communication Project Manager
HOSPITALITY
January 2023 - June 2023 (5 months)
Issy-les-Moulineaux, France
Project Management: Piloting 360° worldwide campaigns, partner coordination, planning, budget.

360° Projects: CRM, social media, website, media banners, film...

01. CO-WRITING COMMUNICATION PLANS
• Synthesis of the offer/service.
• Checking the relevance and consistency of the customer journey
• Targeting (in coordination with business experts: CRM/media/social).
• Writing the communication ecosystem (owned and paid).
• Writing the campaign orchestration and phasing (with the help of CRM, Media, Social business teams).
• Recommendation of owned formats (paid is generated by a media agency).
• Liaising with regions and/or central teams if involved.

02. OPERATIONAL STEERING
• Operational framework: Preparation of the work scope and budget – linked to the communication plan approved upstream.
• Creative agency coordination: Writing the brief, briefing the agency, creative monitoring (artistic direction and campaign messages).
• Campaign coordination with stakeholders: internal CRM/Social/Branding/Media/Translation teams, partners, group brands.
• If a media plan is involved, coordination with tracking and media teams.

03. ENSURING DELIVERY
• Writing the communication toolkit and usage guidelines.
• Checking assets (scope, quality, naming convention, source cleanup).
• Delivery of assets to internal teams and on the dedicated platform.

04. CAMPAIGN MONITORING
• Performance monitoring with business teams (CRM, media...)
Maisons Du Monde France - Affacturage
Social Media Manager
RETAIL (LARGE RETAILERS)
July 2021 - Today (4 years and 11 months)
Paris, France
Social media
• Facebook, Instagram, Linkedin, Pinterest, TikTok, YouTube.
• Development of strategies, action plans, and editorial calendars.
• Content writing for all social networks.
• Regular KPI reporting (via Iconosquare).
• Scheduling via Creator Studio.
• Monitoring and moderation.

Skills: Web content writing · Online community moderation · Social media · Social media consulting · Social media management · Social media analytics
ID Deux Points
360° Project Manager
CONSULTING AND AUDITS
November 2018 - August 2019 (9 months)
Paris, France
Clients: Hammerson, Ceetrus, Île-de-France Terre de saveurs...

• Strategy, implementation, and management of communication actions.
• Research for ideas and creative concepts: print, web, film, events, newsletters, social media, signage.
• Management and animation of project, creative, and production teams.
• Implementation and monitoring of the schedule and budget.
• Development of specifications and functional specifications (web)

https://www.iddeuxpoints.com/
Project management Copywriting Community management Web copywriting Web project management