Marine Lauvergeon

Management of the customer campaign digitalization project: from strategy definition to implementation (creation and deployment of email and app push campaigns, replacing SMS and letters). Design and management of multichannel marketing campaigns (print, mail, email, app push) for individual, professional, corporate, and private banking segments.

Organization and editorial monitoring of 13 client newsletters (print and digital) on life insurance and retirement savings, for individual and private banking segments. Coordination of internal teams (legal, compliance, contractual management, marketing, IT, and security) and external service providers (creative agencies, digital agencies, copywriters).

Definition, deployment, and monitoring of multichannel internal communication and HR marketing initiatives to strengthen engagement and improve the employee experience alongside HR teams. Creation and facilitation of events (workshops, contests, onboarding days).