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Marine LabbeML

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Freelancer profile translated to English.
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About Marine

Consultant in food & beverage specializing in restaurants, coffee, and non-alcoholic beverages, I work concretely with hospitality stakeholders to create, structure, and evolve their offerings, with a very hands-on and results-oriented approach.
With an MBA in Luxury Marketing and Hospitality,
I pay particular attention to consistency of offer, positioning, and perceived value, in line with industry standards.

I intervene in concrete missions of creation and optimization of offers, notably through:
- the creation of pop-up coffee shops
- the development of beverage menus and offers
- supporting concepts in the launch or structuring phase

My hands-on experience also includes managing and developing restaurant activities (California), as well as managing an establishment, with direct involvement in operations, purchasing, menu, and profitability.

I have also developed strong expertise in coffee, fueled by a 6-month experience in South America, working closely with producers, and complemented by an immersion in California focusing on roasting.
This dual approach, from farm to cup, allows me to have a global understanding of the product, as well as a genuine commitment to quality, traceability, and the construction of coherent and demanding coffee offers.

In parallel, I am developing a non-alcoholic beverage brand, which allows me to nurture my expertise in product development, positioning, and market approach (hospitality and organic retail).

I intervene on key issues:
- development of food & beverage offers
- creation and optimization of menus
- structuring and profitability
- positioning and consistency of offer
- development of coffee and non-alcoholic offers

My approach is pragmatic, hands-on, and results-oriented, with a strong ability to adapt to each project.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Rennes (up to 50km)

Experience

  • Karma Kafe
    Co-Manager
    RESTAURANTS AND FOOD SERVICE
    March 2025 - Today (1 year and 5 months)
    Rennes, France
    Creation and management of a coffee shop restaurant, with an approach focused on a coherent, high-quality offer adapted to the operational constraints of the restaurant industry. Global management of the venue, from offer construction to daily operations.

    Responsibilities:
    - Creation and structuring of the menu (beverages & food)
    - Operational management (service, quality, organization)
    - Team management
    - Purchasing and supplier management
    - Performance monitoring and profitability optimization
    - Establishment of the venue's identity and positioning

    Contributions:
    - Concrete vision of operational challenges in the restaurant industry
    - Ability to build a profitable and coherent offer
    - Mastery of the balance between image, experience, and performance
    - Operational and pragmatic approach
  • Les Imparfaits
    Food & Beverage Consultant
    RESTAURANTS AND FOOD SERVICE
    March 2025 - Today (1 year and 5 months)
    Brest, France
    Support for a food startup committed to an anti-waste approach, in structuring its offer and menu.

    Missions:
    - Creation and structuring of the menu
    - Development of the food & beverage offer
    - Reflection on the consistency and positioning of the offer
    - Menu adjustment based on product constraints

    Contributions:
    - Implementation of a clear and coherent offer
    - Adaptation of the menu to a committed and constrained concept
    - Structuring of an exploitable and scalable foundation
  • Marque sans alcool
    Founder
    AGRICULTURE
    July 2022 - Today (4 years and 1 month)
    Rennes, France
    Creation of a non-alcoholic beverage brand, with an approach focused on natural alternatives to industrial soft drinks.
    Ability to develop a product offer from A to Z: Recipe development, product offer structuring, and brand positioning construction in a rapidly evolving market.
    Business development of the brand: prospecting, account opening, and partnership establishment with specialized distribution and retail players.

    What this experience brings me today in consulting:
    - Ability to develop a product offer from A to Z
    - Construction of a clear and differentiating brand positioning
    - Understanding of consumer expectations for non-alcoholic beverages
    - Concrete vision of pricing and offer consistency challenges
    - Business development: structuring a sellable offer and market approach
    - Hands-on approach: testing, adjusting, iterating

    Developed Expertise:
    - Beverage development (non-alcoholic)
    - Product offer structuring
    - Positioning & branding
    - Range consistency
    - Business development & go-to-market
    - Food & beverage trend analysis

Recommendations

GC
MP
Gaëtan Congar and 1 other person have recommended Marine

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