Freelancer profile translated to English.
Back to original languageAbout Marine
After 4 years in the digital marketing world. I launched myself as a freelance web marketer. 👩🏾💻
A true enthusiast, I work daily to optimize the digital growth and visibility of companies.
I also support companies that want to undertake a digitalization of their business.
Former marketing and communication manager, I have a 360° vision of the sector which allows me to be strategic and operational.
👉 My mission? Boost a company's audience and develop its business through the following levers:
✔ Audit and recommendations
- Analysis of blocking points and strategic improvements
- Prioritize objectives and tasks to be performed
- Action plan and development of an adapted digital strategy
✔ Web marketing strategy
- Optimization of the site and user journey: CTA, product sheet, homepage, site structure, etc.
- Improvement of the acquisition strategy: digital prospecting, databases, newsletters
- SEO audit and corrective actions: SEO and SEA
- Management of external service providers
✔ Content marketing
- Recommendations: website, social networks, catalog, etc.
- Content writing: blog post, category, product sheet, white paper
- Web content optimization: blocking factors, internal linking, tags, netlinking
- Implementation of a content strategy: planning, content, brief writing and proofreading
- Keyword analysis and semantic research
- Monitoring of actions and analysis of results
✔ Social Media Marketing (Instagram, Facebook, Pinterest, and LinkedIn)
- Media planning
- Content creation
- Editorial calendar
- Performance analysis and monitoring
- Ads (Meta and Pinterest)
✔ Coaching and support
- Team and entrepreneur/manager coaching
My support is tailor-made for each company (duration and budget).
📨Want to discuss a project? Don't hesitate to send me a message!
French
Native or bilingual
Can work on-site
Besançon (up to 50km), Lyon (up to 20km), Marseille (up to 20km), Strasbourg (up to 20km), Chambéry (up to 20km)
Experience
- WORLDPLASMarketing and Communication ManagerOctober 2021 - October 2022 (1 year)25000 Besançon, FranceImplementation of marketing and communication actions aimed at developing the digital presence of the company and its various subsidiaries.- Creation of the marketing department and implementation of an action plan- Redesign and management of the company's 4 websites (Prestashop and WordPress)- Creation of a community management strategy for the company's various business units (media: Instagram, Facebook, and LinkedIn)- Improvement of the UX and UI of the company's 4 websites- Creation and implementation of an SEO strategy for the 4 sites and an SEA strategy for the e-commerce sites.- Web content writing and optimization of the company's and its subsidiaries' e-reputation- Project management- Team management and tutoring (apprentice and intern)- Organization of company events- Strategic monitoring and analysis- Implementation of customer relationship digitalization (simplification of exchanges between prospects and sales representatives)
- Prozon (ex-MySignalisation)Marketing and Communication OfficerAugust 2019 - August 2021 (2 years)Marseille, FranceMarketing and communication actions aimed at improving the brand's presence on Google:- Creation of visuals and videos- SEO optimization- Web content writing- Implementation of Community Management actions (creation and management of social networks)- Analysis and monitoring
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Education
- Master II: Manager of Commercial Strategy and PerformanceTalis Business School2021Manager de la stratégie et de la performance commerciale - Marketing communication digitale et e-business
- Professional Bachelor's Degree: Management and Administration Applied to SMEs/VSEsAix-Marseille University2019Licence professionnelle Management et gestion appliqué aux PME/ PMI