Freelancer profile translated to English.

Description

I support companies ready to commit to implementing sustainable and responsible impact practices through the B Corp framework.

Trained as a B Leader by B Lab France, passionate about yoga and agroecology, the principle of integral ecology guides me: taking care of oneself (inner ecology) to take care of others (relational ecology) and thus take care of the planet (environmental ecology).

🌿 B Corp certification is the principle of integral ecology applied to companies.

Do you want to engage in the B Corp Certification process without really knowing where to start and having noticed that the workload was significant?

🙋‍♀️ I am here to concretely help you lay the foundations for a sustainable and responsible impact company through the B Corp framework:

👉 Let's define your company's purpose

👉 Let's align your business model

👉 Let's adjust your operating model

👉 Obtain B Corp Certification

These foundations allow you to formalize your good practices, identify your areas for improvement, establish a sustainable company culture, easily obtain B Corp Certification, and join an international community of companies and individuals who wish to reconcile profit with collective interest.

We are no longer in an era of compromise, the time is now.

Languages

Spanish
Fluent
English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Lille (up to 100km), Lyon (up to 100km), Annecy (up to 100km), Bordeaux (up to 100km)

Marine Hortemel
B Leader | B Corp Certification Consultant
ENVIRONMENTAL
January 2021 - Today (5 years and 5 months)
Paris, France
The future of the planet depends on your company: I support companies ready to commit to implementing sustainable and responsible practices through the B Corp framework.
B Corp B Corp Certification B Leader Project Management
ACADEMOS
Director of Product and Marketing Operations
EDUCATION AND E-LEARNING
May 2017 - October 2019 (2 years and 4 months)
Montréal, Canada
- Collaboration with the founder and CEO to support scaling and connect digital and field teams
- Development of collective intelligence: implementation of a training program for the team to foster a better understanding of Academos clients
- Implementation of data-driven management to define strategies and action plans (weekly acquisition and retention dashboards with Google Data Studio)
- Building and coaching a team of 6 marketers to meet defined growth objectives (user acquisition, engagement, retention)
- Definition and implementation of the web and mobile product vision to improve user experience (+15% average time spent on the app, +22% average number of messages exchanged between mentors and mentees)
- Conducting user research through qualitative and quantitative analysis (focus groups, personas, data analysis)
- Participation in events (Coopérathon, Infopresse) to develop brand awareness
- Coordination of work with external service providers (developers, press, videos)
- Management of Product and Marketing budgets
Marketing Google Analytics Data Analysis Social Media Product Development Branding Digital Transformation
ZIQY
Marketing and Communications Director
E-COMMERCE
July 2016 - May 2017 (10 months)
Paris, France
- Definition of Sales and Marketing strategy with the CEO: develop brand awareness and maximize commercial opportunities
- Collaboration on fundraising strategy
- Generation of new commercial opportunities (50 qualified leads per month) through digital tools: content, social media, website, CRM, SEA, SEO campaigns
- Management of press relations and events
Branding Marketing Community Management Google Analytics SEA Data Visualization