Freelancer profile translated to English.
Back to original languageAbout Marine
Freelancing for several years, I support brands, startups, and agencies in implementing performance-oriented Paid Social strategies in French, European, and international markets.
I manage the entire media cycle:
- Development of acquisition strategy (objectives, funnel, budgets, audiences)
- Launching & daily management of campaigns on Meta (Facebook & Instagram), TikTok, Snapchat, Pinterest, and Google Ads
- Real-time optimization based on KPIs (CPM, CTR, ROAS, CLPV, conversion rate…)
- Clear, business-oriented reporting for internal or external clients
Types of clients supported:
- DTC (direct-to-consumer) brands: cosmetics, fashion, accessories, tech gadgets
- E-commerce (physical products, travel kits, sleep, lifestyle)
- Early-stage or scale-up startups seeking growth
- Large groups and media agencies on a subcontracting basis (sectors: luxury, mass retail, tourism)
Campaigns conducted in markets:
France, Portugal, UK, Spain, USA, Germany, Mexico, Australia, and Italy
Clients appreciate:
- My autonomy and my ability to manage budgets with rigor
- A data-driven approach, always aligned with the brand's DNA
- My multi-sector experience and my understanding of business objectives
- My responsiveness and my full-funnel strategic vision
French
Native or bilingual
English
Conversational
Can work on-site
Nice (up to 50km), Paris (up to 10km), Lyon (up to 20km), Annemasse (up to 50km)
Experience
- Omnicom Media GroupSocial Media ExpertPRESS AND MEDIADecember 2025 - Today (6 months)Neuilly-sur-Seine, FranceAccount management: Bayer Group, General Mills, and FH Vileda- Creation of 2026 strategy- Media plan- Campaign creation and management- Reporting, performance interpretation- Meetings with advertising platforms: Tiktok France, Meta France, Pinterest France, etc.- Implementation of studies: BLS/ CLS/ Circana, etc.- Use of audience attention tools: Double Verify and Lumen
- LA PETITE FERME
On Malt
META Campaign - NovemberRESTAURANTS AND FOOD SERVICENovember 2025 - December 2025 (1 month)- Development of local strategy- Creation and optimization of reports- Monthly reporting - MHL Agency & CoFounderPRESS AND MEDIAMarch 2022 - Today (4 years and 3 months)Lisbonne, PortugalWhether you are an ambitious startup or an established company, we are here to offer you tailor-made solutions and innovative strategies to propel your digital presence to new heights.🔍 Our Services:- Digital strategy- Online advertising: Social Media / Google- Data analysis- Meta Ads Training🌟 Why choose our agency?- In-depth expertise in digital marketing- Personalized, client-centered approach- Tangible and measurable resultsWe look forward to sharing our knowledge, advice, and successes in the world of digital marketing with you.Feel free to contact us to discuss how we can help you achieve your online goals.Together, let's build a bright digital future for your business! 💼"Connect, Convert, Conquer" 💪🏼
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Education
- Bachelor's degree in 360° Communication, Specialization: Press and Event ManagementISEFAC Alternance, the school of management in work-study2017Licence en communication 360°, Spécialisation : Presse et événementiel
- English Literature (British and Commonwealth)Linguaphone2021Littérature anglaise (britanique et du Commonwealth)
Certifications
- META - Facebook and InstagramMETA2021