Marine Guillou

Design and deployment of a product application, from the ideation phase to production. Leading the redesign of an interim dashboard, focusing on clarity of information, ergonomics, and optimizing internal workflows for rapid decision-making and improved team productivity. Analyzing user behavior and patterns (data & feedback) to guide product decisions. Designing intuitive user journeys: user flows, wireframes, and interactive prototypes.

Contribution to the design and improvement of digital products in a complex banking environment. Analysis of user needs and business objectives to design useful, intuitive experiences compliant with regulatory constraints. Design of user-centric journeys: user flows, wireframes, and interactive prototypes. Continuous improvement of user experience on high-stakes interfaces. Transverse collaboration with Product, Tech, and Business teams to co-build coherent and viable solutions. Consideration of regulatory and technical constraints in design choices.

Design of complete visual identities (branding, logos, graphic charters) ensuring brand consistency. Definition and management of the digital communication strategy (social media, editorial planning). Creation and optimization of visual content (photographs, graphic assets) to enhance visibility and engagement.