Freelancer profile translated to English.
Back to original languageAbout Marine
As a seasoned professional with over 5 years of experience, I have specialized in optimizing the user experience. My mission is to support your company through a complete journey, from creating the customer journey map to implementing the CRM, including reflecting on personas and content strategy.
My Services:
Customer Journey Map: I create detailed maps to understand your customers' interactions at each stage of their journey, identifying points of impact for an exceptional user experience.
Reflection on Personas: By analyzing your target audience, I define detailed personas, ensuring personalized communication and interaction to maximize engagement.
CRM Implementation: I implement CRM solutions to centralize customer data, facilitating more efficient relationship management and increased personalization.
Content Strategy: I develop impactful content strategies, aligned with the needs of your personas, to strengthen emotional connection and loyalty.
Marketing Automation Workflow: Using advanced automation tools, I create personalized marketing workflows to optimize processes and improve conversion.
My holistic approach ensures consistency between each step, placing the user at the center of your digital concerns. Contact me to discuss how I can improve your user experience and propel your company to success.
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- E-calyptus ConseilConsultant/Trainer in digital strategyCONSULTING AND AUDITSSeptember 2019 - Today (6 years and 9 months)Lyon, France- Support and creation of digital strategies (SMEs and Associations)- Creation of websites, automation sequences, editorial calendars for social networks- Trainer in "Digital Strategy" for various entrepreneurial organizations (Positif Planet and Apprentis d'Auteuil) and in e-learning- Creation and Animation of a podcast on Responsible Digital, Impact D, speaker on the subject at conferences
- Groupe ACPPACommunication OfficerMEDICALJanuary 2018 - September 2019 (1 year and 8 months)Lyon, France- Implementation of a social media strategy- Social media management- Creation and monitoring of websites- Creation of print media (newspapers, brochures, flyers, ...)- Creation of Web visuals- Analysis of website KPIs- Creation of videos
- PLFCommunication OfficerENTERTAINMENT AND LEISURESeptember 2016 - July 2017 (10 months)Villeurbanne, France- Design and implementation of marketing strategies- Website administration and content management- Creation of a newsletter- Social media management- Implementation and creation of Print communication tools
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Education
- EXECUTIVE MBA WEB MARKETING STRATEGIES & DIGITAL COMMUNICATION PROJECTSVISIPLUS academy2020- Conception de la stratégie & de la politique de communication interne et externe de l’entreprise - Pilotage des projets - Gestion des budgets - Management des hommes
- M2 Marketing Project ManagementECEMA2017Ecole supérieur de management en Alternance Titre Certifié RNCP Niveau I Programme de la formation : Techniques de négociation Finance pour manager Environnement juridique de l’entreprise Budget prévisionnel Droit de la responsabilité Conduite de réunion Management interculturel L’art de manager Droit, responsabilité, conformité, sécurité Tableau de bord et reporting Études marketing Category Manager Marketing d’affaires Marketing digital