Freelancer profile translated to English.

Description

👋 Hello, I'm Marine, a certified Klaviyo Partner & Brevo Partner CRM & Email Marketing consultant.

After 7 years managing e-commerce and CRM in the ready-to-wear industry (e-merchandiser, E-shop Manager, and E-commerce Manager), I developed a comprehensive understanding of conversion and loyalty drivers.

Today, as a specialized consultant, I leverage this hands-on expertise to help brands audit, structure their CRM, and deploy a high-performance retention strategy.

What I Offer:

⚙️ CRM & Data Strategy

• Comprehensive audit of your e-commerce ecosystem and database

• Advanced segmentation, behavioral targeting, and list cleaning

• Definition of the annual communication calendar and retention strategy

• Creation, optimization, and A/B testing of the welcome popup

• Performance analysis

📧Email Marketing – Klaviyo / Brevo...

• Creation, configuration, or complete optimization of your account

• Deployment of key automated scenarios (flows: welcome, abandoned cart, post-purchase, loyalty…)

• Design of custom email templates (combining brand aesthetics and conversion)

• Copywriting and sending of your newsletter campaigns

💬 WhatsApp Marketing

• Complete setup of WhatsApp CRM

• Templates, automations, and targeted messages

• VIP activation (previews, new arrival alerts…)

📞 SMS / RCS

• Writing and scheduling SMS campaigns for your key moments (Private Sales, end of sales, urgent…)

• RCS configuration: the next-generation SMS enriched with images, carousels, and action buttons

• Highly targeted urgent follow-up scenarios

Support Formats:

• Short or long-term support

• One-off audits: website, CRM, customer journey

• Workshops, OPCO-eligible training

❤️ Tools: Shopify, Klaviyo, Brevo, WhatsApp, Simio, GA4, Notion

🤝 Available to discuss your project, whether it's one-time or long-term.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational
Spanish
Conversational

Workplace preferences

Can work on-site

Aix-en-Provence (up to 50km), Paris (up to 10km), Nice (up to 20km)

FREELANCE
Consultant – Digital Strategy, E-commerce & CRM
E-COMMERCE
October 2025 - Today (8 months)
Aix-en-Provence, France
CRM Support:Klaviyo, Spread, Brevo
Implementation of automation
Newsletter writing
Visual creation
Implementation of high-performance flows and automations
Implementation of WhatsApp flows and campaigns

My approach combines brand image and commercial performance

Also a trainer in business school
Shopify CRM Klaviyo WhatsApp Marketing Automation
PAKO LITTO
E-commerce Manager
FASHION AND COSMETICS
January 2023 - October 2025 (2 years and 9 months)
Cassis, France
Strategy:Definition of the commercial plan (offers and promotions), brand image, acquisition & loyalty strategy, development of a CRM strategy

Supervision:Creation of content for the website, social media, and acquisition campaigns, daily contact with agencies

Analysis:Daily KPI monitoring, reporting, market watch
Project Management: Website redesign and replatforming (from PrestaShop to Shopify), regular website updates

Image:Management and direction of photo shoots (e-shop and campaign)

Management:Direct reports (E-commerce & CRM Officer and Community Manager), indirect reports (two apprentices in logistics and customer service)

Budget:Monitoring of e-commerce and communication budgets

Projects Led:Redesign and migration from PrestaShop to Shopify, implementation of CRM and WhatsApp marketing, rebranding
Project Management Shopify CRM Klaviyo E-commerce
GROUPE INDIES
E-Merchandiser
FASHION AND COSMETICS
January 2020 - January 2023 (3 years)
Gardanne, France
Catalog Management:Writing product descriptions, participation in photo shoots, optimization of product and page ergonomics and hierarchy (structure, filters, cross-sell)

Site Animation:Management and launch of commercial operations, creation of content pages, writing briefs for service providers (web agency, graphic designer, photographer), optimizations, bug tracking, and functional evolution monitoring

Analysis and Reporting:Market watch, analysis of commercial operation performance, KPI monitoring (top sales, conversion rate, click-through rate, traffic...)

Project Monitoring and Management:Site mergers, migration and redesign, consideration of the company's CSR project

Management:Operational support and tool training
Prestashop E-commerce Web Marketing Strategy e-merchandising Spread