Marine Fanet

After more than 30 years of existence, the Putman studio wanted a new identity for a new beginning, situated between tradition and modernity.

I had the opportunity to work on a new logo and a new identity to be applied to the studio's presentations, portfolio, product sheets, business cards...

🏠 A wall, a floor, a ceiling… that’s not what makes a space. What makes it live is what we do with it. This is the manifesto of AMIGA, the young and dynamic real estate agency.

More than just renovating, extending, or enhancing, Amiga reveals the invisible potential of spaces. Every place carries a story but above all an untapped energy, and their job is to bring it out. Because every detail counts, Amiga called on me to create its visual identity and social media strategy.

Their promise: to transform the ordinary into the exceptional, without ever overdoing it, to redesign spaces. From this idea, the icon was born, a simple and elegant line that draws itself and adapts to different spaces. The other letters of the logo are then drawn with soft curves, with a slight offset on the 'g' and 'a', a nod to the icon.

🎨 A sober and elegant color palette accompanies this identity, with sandy, natural tones that reconnect us to our origins. Timeless yet sophisticated, neutral and mineral, they emphasize an aesthetic of sobriety. A duck blue evokes durability, strength, energy, and status. An almond green brings simplicity and a serene atmosphere with its pastel quality. And finally, a sunny yellow adds pep to the whole.

Amiga thus signs a sober, chic, dynamic, and contemporary identity, perfectly corresponding to the brand's spirit.

AMIGA, THE ART OF MAKING SPACE COME ALIVE

At Shortlinks, I had the opportunity to work on various projects ranging from visual identity creation, communication campaigns, social media strategy, illustration, to layout, for numerous clients such as: Les Vergers Boiron, Marie Morin, Eqwal, Ajinomoto, Haribo, ...