Freelancer profile translated to English.
Back to original languageAbout Marine
Your website is more than just a showcase – it's a growth engine. The key is knowing what it's truly generating for you.
This is the problem I've been solving for SMEs for 13 years.
I manage web projects from start to finish – from brief to delivery – ensuring every page, every form, every user journey is conversion-oriented and measurable.
What I do concretely:
— CRO Audit + Behavioral Analysis (GA4, Hotjar, heatmaps)
— Conversion-oriented UX Wireframes and Design
— WordPress/Divi Production and Coordination
— Dev and Graphic Designer Team Management
— Matomo Configuration (GDPR anonymization)
— Performance Report J+30 after each delivery
Recent results: conversion rate x2.3 in 3 months on an e-commerce food site (0.6% → 1.4%). Cléone Formation Redesign — CRO audit, offer restructuring, wireframes, integration.
Clients: Fermob, Bell & Ross, Groupe Grimaud, Cercle de Giverny, Snowmen...
Co-founder of Kwalt Digital since 2013. +247 projects. 98% satisfied clients. 8 client recommendations.
Full remote · One-off or long-term missions · Available
⭐ 5/5 on Google My Business
+200 clients supported — diverse sectors: agri-food, food, biotech, institutional, B2B services.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Breakfast RiseCRO Redesign of a Shopify Site (Food)E-COMMERCEJanuary 2025 - April 2025 (3 months)Sydney, AustraliaObjective: Improve conversion rate and reduce cart abandonmentApproach:
- Comprehensive UX Audit (desktop + mobile)
- Behavioral analysis via GA & Hotjar data
- Prioritized recommendations (quick wins + in-depth actions)
- Implementation tracking with the developer
Result: Conversion rate increased from 0.6% to 1.4% in 3 months - Consultante CRO et chef de projet refonte du siteCléone FormationHUMAN RESOURCESFebruary 2024 - July 2024 (5 months)- Redesign of the showcase website to optimize conversion rate- Structuring of the training offer, site architecture- CRO audit: qualitative and heuristic onsite analysis, competitive benchmarking- Positioning and brand image- SEO-optimized content writing- UX/UI wireframes- Web design- WordPress - Divi site creation
- Consultante CRO e-commerceBrescia BercaneFASHION AND COSMETICSMarch 2024 - September 2024 (6 months)- CRO Audit: analysis of user data (journeys, bounce rate, heatmaps, heuristic onsite analysis, competitive benchmarking, ROI-oriented strategic recommendations- Implementation of recommendations on the current site, reporting- CRO dashboard creation
Reviews
Recommendations
CR
RC
+1
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Education
- HTML / CSS - WORDPRESS - GESTION DE PROJETS, Gestion du Web / multimédia et webmasterOpenClassrooms2017HTML / CSS - WORDPRESS - GESTION DE PROJETS, Gestion du Web / multimédia et webmaster
- Digital MarketingOpenClassroomsMarketing Digital