Freelancer profile translated to English.
Back to original languageAbout Marine
A graduate of HEC, I have been working for nearly 15 years in specialized retail (luxury, ready-to-wear, home furnishing) in the field of customer knowledge and market research.
Passionate about my work, I transform consumer data, qualitative and/or quantitative, into recommendations for your company. I illuminate marketing and innovation decisions through qualitative and quantitative studies and analytical tools that I conduct myself or with partners.
Whether you are a startup, an SME, or a major player in your sector, I will be your best ally in improving your company's customer centricity and helping you best meet your customers' expectations.
From market positioning strategy to supporting operational projects, I am involved in all types of subjects. From data analysis to reporting, I simplify learnings to transform them into concrete action levers.
In parallel, to complement my skill set, I have trained in collective intelligence meeting facilitation and proofreading/editing.
French
Native or bilingual
English
Fluent
Can work on-site
Lille (up to 30km), Paris (up to 30km)
Experience
- SAINT MACLOUHead of Customer KnowledgeRETAIL (LARGE RETAILERS)January 2024 - Today (2 years and 5 months)Wattrelos, France- Qualitative and quantitative study system over 12 months to define the company's customer targets and their personas.- Co-writing the company's customer experience strategy: market inputs, target expectations, key customer journey markers.- Embedding targets and their needs within the company.- Identifying key consumer insights to feed the project roadmap.
- SAINT MACLOUHead of Market Research and Customer EngagementRETAIL (LARGE RETAILERS)November 2020 - December 2023 (3 years and 1 month)Wattrelos, FranceCreation of the marketing research department:- Customer studies: implementation of the awareness & image barometer, ad hoc study systems, launch of UX user testing for the e-commerce site;- Pricing: price study, competitive intelligence tool tender management;- Market research for building the product strategy;- Structuring customer data in partnership with IT to develop customer knowledge (Qlik, SAP BO).
- Impulse ConseilSenior Marketing ConsultantCONSULTING AND AUDITSOctober 2018 - December 2019 (1 year and 2 months)Villeneuve-d'Ascq, FranceBusiness strategy and transformation consulting.Client assignments:- Supporting the reorganization of an SME (20 people, B2B): facilitating a company seminar on vision and a RACI workshop;- Ready-to-wear retailer: Clienteling Data Project Manager;- Major player in the furniture sector: equipping the investment committee.Internal assignments:- Business development: creation of new offers, bid responses;- Human resources: recruitment, workforce planning.
Recommendations
Be the first to recommend Marine
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- MSc - Grande École program specialization in marketing, MarketingHEC Paris2009MSc - programme grande école spécialisation en marketing, Marketing
- Reader - EditorCEC - Centre d'Ecriture et de Communication de Paris2021Lecteur - Correcteur
Skill set
Categories
- Other