Marine Espinasse

SPECIALIZATION:

Strategic planning & brand positioning

Presentation deck for pitches

✨ WHAT’S IN FOR YOU & YOUR BRAND ? ✨

1/ Marketing Research

2/ Macro Trends

3/ Business Study

4/ Audience Study

5/ Marketing and/or Communications Strategy

- product launch

- new collection

- new segment

- new offer

- milestone celebration

- iconization of a product,..

- Daily rate negotiable/ok to discuss depending on duration and scope of project. Inclined to bring my expertise to serve a project aligned with my values and purpose.

Feel free to reach out and pitch your amazing project and need. :)

Expert in international 360 digital communication (strong expertise in FR + Europe + LATAM markets)

Areas of focus: luxury/fashion/lifestyle/hospitality/travel

ALSO EXPERT IN THE BELOW -

CONTENT PRODUCTION

> Creative brief

> Sourcing production team

> Brief + concept validation + shooting supervision + content validation + implementation

> Budget management

> Team management

DIGITAL & PRINT & OFFLINE COMMUNICATION

> Press release & press kit writing

> Media monitoring & benchmark

> Develop client/contact portfolio

> Brand/product/partnership/launch PR strategy

> Compilation of press clippings

> Reporting creation

EVENTS

> Event organization: product launch, activation, collection presentation/fashion show, brand event, press trips (journalists & influencers),...

>> Event brief, sourcing & supplier management, guest list curation (PR, talents, KOLs,...), pre/during/post event management up to supplier payment & 360 reporting.

SOCIAL MEDIA & INFLUENCE/TALENTS

> Monitoring & benchmark - competitor best practices

> Develop partner portfolio

> Web/social media strategy

> Management of brand social media accounts

> Creation of talent roster for partnerships/activations/events/...

> Manage agent/stylist/talent relationships

+ TRANSVERSAL MISSIONS inherent to 360 communication

+ PUBLIC RELATIONS MANAGEMENT

+ RESOURCE & BUDGET MANAGEMENT