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Marine DelahayeMD

Marine Delahaye

No-Code Product Builder - Automation Consultant

€650/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marine

🚀 Passionate about tech and AI, I help companies transform their ideas into high-performing digital products. With 8 years of experience as an E-commerce Project Manager and expert in complex project management, I excel in managing agile teams, defining product roadmaps, and delivering high-end, user-centric solutions tailored to the unique requirements of luxury brands and online retailers.

I collaborate with international companies to optimize product development, from concept to launch.
Having worked for various major brands, I understand the importance of customer experience and seamless online purchasing journeys.

Key Skills:

- Agile methodologies and sprint planning
- International cross-channel project management
- Product lifecycle management
- Luxury brands and e-commerce platform expertise
- E-commerce and user experience optimization
- SEO
- HTML
- Stakeholder engagement and team management
- Backlog and roadmap prioritization
- Bilingual communication
- Web marketing strategy

Software:
- Figma
- Notion / Trello
- Jira/ Confluence
- Service Now
- Salesforce
- Opera
- Salsify
- NGL (Next Generation Lora)
- Slack / Teams
- Power-BI
- OneTrust
- ChatGPT
- Perplexity

If you are looking for an experienced Digital Expert to elevate your team's expertise, do not hesitate to contact me.
  • English

    Native or bilingual

  • Spanish

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • L'OREAL
    PRODUCT OWNER | E-COMMERCE PROJECT MANAGER - LANCÔME
    FASHION AND COSMETICS
    February 2023 - April 2025 (2 years and 2 months)
    Levallois-Perret, France
    Results: +100 product pages and LPs implemented, 60% reduction in delivery delays, +80 e-commerce features developed, +60 bugs resolved, support in 83 countries, training for over 10 cross-functional teams.

    - E-commerce performance analysis: monitoring key KPIs (CTR, add-to-cart, PDP and landing pages) to optimize merchandising, content strategy, and customer journeys.
    - Customer journey mapping: identifying friction points and recommending optimizations.
    - Implementation and monitoring of A/B tests (AB Tasty) to validate user experience improvement hypotheses.
    - Coordination of multidisciplinary teams (tech, content, merchandising, local markets) to ensure the implementation and monitoring of optimizations.
    - Creation, management, and prioritization of the backlog
    - Development and implementation of new site features.
    - Management of D2C site bugs
    - Benchmarking and reporting.
    - Creation of guidelines for all markets: e-merchants and D2C sites.
    - Process optimization
    - Brand strategy definition by improving product and e-service visibility.
    International Relations E-Commerce SEO Agile Project Management E-merchandising CRO
  • Datawords
    INTERNATIONAL AGILE PROJECT MANAGER
    LUXURY GOODS
    March 2022 - February 2023 (11 months)
    Levallois-Perret, France
    Results: Improved processes across the 7 accounts I managed for cross-channel projects.

    Clients: High Jewelry, Fashion, Cosmetics, Luxury, Consumer Goods Company

    - Management of multilingual digital projects for luxury houses (Chanel, Marc Jacobs, Harry Winston, Benefit, Clarins).
    - Writing and monitoring project documentation (roadmaps, sitemaps, technical guidelines) to ensure consistency and quality of deliverables. - International coordination of multidisciplinary teams (technical, creative)
    - Quality control, deadline management, and client reporting with strategic recommendations to enhance e-commerce performance and alignment with luxury brand standards.
    - ISO 9001 and 27001
    - Creation of functional and technical specifications
    - Facilitation of workshops and kick-offs
    - Creation of the production schedule
    - Process optimization
    Luxury Marketing Agile Project Management CRO Agile Method E-commerce
  • - AGENCE CAFÉINE - Publicité
    DIGITAL & E-COMMERCE PROJECT MANAGER FREELANCE
    CONSULTING AND AUDITS
    July 2020 - March 2022 (1 year and 8 months)
    Levallois-Perret, France
    Project: Management of cross-channel digital transformation projects - Premium Sector

    - Driving cross-channel digital transformation projects for premium brands (Maison Thiriet).
    - Management of cross-channel digital projects (website, UX/UI, social media, emailing, SEO).
    - Brief writing, production management (planning, prioritization, monitoring)
    - Direct client relationship management at C-level, including strategic reporting and recommendations.
    E-commerce Site Content Creation Content Marketing Email Management Copywriting

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Education

  • No-Code Product Builder
    ecole Cube
    2026
  • Digital Marketing Fundamentals Certification
    2020
    Certification des Fondamentaux du Marketing Digital

Skill set

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