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Marine Corda-PiconetMC

Marine Corda-Piconet

Head of Sales & Ops | CSM | SaaS

€650/day
Saint-Malo, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marine

Curious, results-oriented, and passionate about customer experience, I help companies structure their business development and customer journey to generate sustainable growth 🚀

With over 12 years of experience in France, Europe, and Asia, I have worked in SaaS, Hospitality, Travel, PropTech, and Import-Export environments, with startups, SMEs, and scaling companies.

My conviction is simple: a strategy is only valuable if it can be applied in the field. Therefore, I focus on both strategic thinking and execution to transform objectives into concrete results.

👉 I analyze your Sales & Customer Success workflows, identify friction points, structure processes, and implement the necessary tools to improve commercial performance and customer experience.

I specialize in:

✅ Sales & Go-to-Market Strategy: market research, positioning, targeting, offering, and sales action plan

✅ B2B & B2C Business Development: prospecting, qualification, demonstrations, negotiation, closing, and strategic partnership development

✅ Customer Success: onboarding, retention, support, churn reduction, upsell, and cross-sell

✅ CRM & Revenue Operations: HubSpot, Pipedrive, Notion, and other tool implementation and optimization, automation, reporting, and dashboards

✅ Process Structuring: formalizing work methods, documentation, KPI monitoring, and continuous improvement

🛠 Tools mastered: HubSpot, Pipedrive, Notion, Salesforce, Zendesk, Aircall, Ringover, Trello

My missions cover both ad-hoc expertise needs and outsourced Business Development, Customer Success, or Revenue Operations support.

👉 Let's discuss your challenges: I will help you identify priority levers and implement a pragmatic and measurable action plan.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • German

    Conversational

Remote only
Primarily works remotely

Experience

  • Guidly
    Head of Sales
    TRAVEL AND TOURISM
    November 2025 - Today (9 months)
    Paris, France
    Outsourced Head of Sales mission: structuring the B2B offering, defining the go-to-market strategy, identifying strategic accounts, prospecting, product demonstrations, sales negotiation, and closing support for tourism industry players.
    Go-to-market Strategy Sales Negotiation Strategic Partnerships Sales Management Business Development
  • Cocoonr x Book&Pay by Cocoonr
    Sales & Business Development Manager - Hosting Dvpt
    REAL ESTATE
    December 2023 - August 2025 (1 year and 8 months)
    Rennes, France
    Sales & Business Development Manager - Hosting Dvpt
    Cocoonr x Book&Pay by Cocoonr brands
    Results: process optimization, management of 4,000 properties in France ⇒ +29% growth
    • Management of B2C & B2B sales teams (14 employees)
    • Management of 18 Cocoonr Agencies across France
    • Reporting, sales strategy, CRM implementation, and team training
    • Presence and representation at events: webinars, Booking.com, Airbnb, VRWS, Scale
    Team Management Sales Management Business Development B2B B2C
  • Zeplug Mobilité
    Sales Account Manager
    REAL ESTATE
    April 2022 - December 2023 (1 year and 8 months)
    Paris, France
    January 2023 > Sales Account Manager - Zeplug Mobility
    June 2022 > Business Development Manager - Zeplug Mobility
    Results: opening of a Business Unit, creation of a client portfolio and account management (Syndic and co-ownerships) + Prescription (dealerships and real estate developers)
    • Client training and onboarding, sales strategy, and sales management
    Business Development Account Management Sales Management Salesforce Real Estate

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Education

  • Ecole de Management de Normandie (EMN)
    2012
  • BTS International Trade with European framework
    La Providence, Saint-Malo
    2011
    Gestion des opérations import-export, commerce international, négociation, logistique, étude de marché, marketing, lancement de produits, pénétration de marché

Skill set

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