Freelancer profile translated to English.

Description

I help organizations clarify their message, strengthen their image, and engage their audiences (employees, partners, or the general public).

From structuring processes to creating content (editorial, photo, digital), I intervene where communication becomes a key lever: change management, employer branding, image repositioning, and projects with a strong human dimension.

Languages

French
Native or bilingual
Spanish
Fluent
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km), Clermont-Ferrand (up to 10km), Lyon (up to 10km), Angers (up to 10km), Tours (up to 10km)

Freelance
Communication Consultant
October 2021 - Today (4 years and 8 months)
Paris, France
Making the invisible emerge and giving visibility to the essential
Production of photographic reports for associations and educational institutions
Conception and management of two photographic exhibitions (from ideation to implementation)
Creation of narrative content with a strong human dimension (photo, editorial, audio)
Support for organizations in narrating their impact

Image repositioning & digital ecosystem overhaul
Management of rebranding in a context of damaged image (new visual identity, new language elements, creation of brand assets)
Uniting the network of schools around the new brand platform
Management of the overhaul of the national website and the 16 school websites
Implementation of an SEO strategy
Strategic support for social networks

Positioning:
Placing vulnerability, humanity, and the invisible at the heart of communication to create meaning, engagement, and lasting value.

Objective:
Realign public image with the reality experienced on the ground and strengthen institutional credibility.
Communication Strategy SEO Strategy Social Media Communication Photography Digital Communication
Fidesco
Marketing Communications Specialist
CIVIC AND SOCIAL ORGANIZATIONS
April 2019 - September 2022 (3 years and 5 months)
Île-de-France, France
Digital communication strategy
Development and management of web marketing campaigns
Creation of editorial and multimedia content (articles, videos, podcasts, stories)
Community management
Overhaul, administration, and animation of the website
Media relations
Training and recruitment of volunteers

Covid Context:
Maintaining and amplifying the association's visibility despite the crisis
Launch of a podcast
Digitalization of training
Implementation of internal collaborative tools to maintain team cohesion
Digital Communication Communication Strategy Social Media Communication Internal Communication Podcast
Johnson & Johnson
Internal Junior Communication Specialist
PHARMACEUTICALS INDUSTRY
January 2017 - January 2018 (1 year)
Île-de-France, France
Internal communication, change management & employee engagement

Writing and management of the monthly internal newsletter
Organization of key events and company meetings
Creation of an internal corporate website
Launch and animation of a mentoring/sponsorship program
Design of a welcome kit for new employees
Animation of the internal social network Yammer
Writing of the monthly internal newsletter
Launch of a company social network (Yammer)
Organization of internal meetings and events (e.g., Kids' Day)
Management of internal communication in a sensitive context of preparing a social plan

Major Impact:
Support for communication around a social plan
Strategic work on employer branding
Implementation of an onboarding program aimed at retaining new hires, accelerating their integration, and strengthening internal culture
Internal Communication Project Management Newsletter Writing Event Planning Canva