Marine Canestrelli

At Make Up For Ever, I was responsible for the graphic adaptation and layout of CRM and e-commerce emails, strictly adhering to brand identity and international guidelines. I worked on various types of campaigns (newsletters, product launches, commercial highlights), ensuring readability, information hierarchy, and optimization of the user experience. This role required a strong attention to detail, visual consistency, and the effectiveness of materials in a premium retail context.

At END Event, I was responsible for the complete design of the Le Mans Christmas Market event website, from UX thinking to launch. I created the wireframes, defined the user journey architecture, designed the UI interface, and a design system ensuring consistency and scalability. I then handled the website integration on WordPress, focusing on performance, content readability, and accessibility on desktop and mobile. This project aimed to provide a clear, fluid, and attractive experience for a large public event.

At Bigger Splash, I was responsible for the art direction and creation of the Let’s Match & Co website, designing a unique graphic universe consistent with the brand's positioning. I also conceived and developed the concept for a matchbox concept store, blending art direction, visual creation, and editorial object design. This project allowed me to explore a transversal creative approach, at the intersection of digital, object, and brand identity, with a particular focus on details, visual storytelling, and the overall experience.