Freelancer profile translated to English.

Description

Experience in product and digital marketing, acquired in innovative B2C and B2B environments. I support companies in defining and executing go-to-market and growth strategies, with a clear objective: to generate measurable business impact.

I am involved in the entire development cycle — from conception to market launch — to structure tailored offers, products, or solutions, integrating marketing, sales, and strategic challenges. Accustomed to collaborating closely with product, sales, and management teams, I facilitate alignment and accelerate decision-making.

Comfortable with both operational and strategic issues, I bring a strong sensitivity to technological innovations and new uses.

👉 I can assist you in analyzing your product and/or marketing strategy, as well as in the design, management, and execution of your projects.

Open to various collaborations, feel free to contact me to discuss!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

Hubvisory
Head of Marketing B2B
CONSULTING AND AUDITS
September 2024 - March 2026 (1 year and 6 months)
Paris, France
Hubvisory – Digital transformation and digital product management consultancy (agile & product-centric approach)

Go-to-Market Strategy:
◉ Design of launch plans (objectives, timeline, content & communication) in coordination with the Sales team.
◉ Production of sales assets (pitches, slide decks...)
◉ Website repositioning

Growth Strategy:
◉ Implementation and management of B2B lead gen campaigns (networking, events, podcast, thought leadership, white papers...)
◉ Performance analysis, reporting & implementation of optimization plans
◉ Planning and management of the marketing budget
Growth marketing Go-to-Market (GTM) Strategy Operational Marketing Lead Generation Web Marketing Strategy
Sommelier du Parfum
Head of Marketing B2C
E-COMMERCE
December 2022 - September 2024 (1 year and 9 months)
Paris, France
Sommelier du Parfum redefines the world of fragrances with AI-powered personalized perfume recommendations and an exclusive selection of niche houses for a unique olfactory experience.

◉ Customer acquisition strategy: AARRR Model / Influencer Marketing: research, identification, negotiation, and follow-up
◉ SEO Strategy: Optimize website content, write articles and product descriptions, performance analysis
◉ Strategy, operational implementation: Newsletter, automated workflows: Brevo
◉ Management and coordination of product launches and new partner brands
◉ Definition of promotional activities and communication strategy
◉ Continuous improvement of website UX: navigation, technical performance, new features, e-commerce monitoring
◉ Tracking and analysis of launches and sales
◉ Competitive intelligence
Competitive Intelligence E-commerce Growth marketing Go-to-market Strategy SEO
Nabilla Beauty
Project Manager for Marketing and Digital Development
FASHION AND COSMETICS
November 2020 - Today (5 years and 9 months)
Paris, France
Startup founded in 2018 by influencer Nabilla: 8 million followers on Instagram and a reach of over 13 million across Snapchat, Instagram, and Twitter.

Product Development:
- Sourcing
- Product artwork management and tracking
- Creation of product codes (GS1 / Magento 2)
- Concept development in line with trends
- Tracking of the existing product portfolio
- Product performance analysis

E-commerce:
- Magento 2.3.5 back office management
- Meta Business & Snapchat media performance tracking
- Content creation implementation
- Influencer strategy management
- Partnership research, identification, and implementation
- CRM management: Mailchimp / Klaviyo
Project Management Data Analysis Digital Marketing Strategy Competitive Intelligence Strategic Intelligence Product Development Customer Relationship Management (CRM) Product Design

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Master 2 (M2), Web Management, Digital Marketing and Social Media
Sup de Pub - INSEEC U
2020
Master 2 (M2), Web Management, Marketing Digital et Médias Sociaux
Bachelor of Business Administration
Groupe Sup de Co La Rochelle
2019
Bachelor Business of Administration (BBA)

Design Thinker Innovation
Design thinking academy
2020

Marine Camus

🎯Growth Marketing Manager & GTM

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