Freelancer profile translated to English.
Back to original languageAbout Marine
Over 10 years in communication agencies (advertising and media) have allowed me to understand various brand and sector issues as a strategic planner.
Brand tracking, communication effectiveness control, identification of impactful brand/consumer/market insights, in-depth ad hoc studies are all themes that have structured my career and forged the development of solid skills serving numerous advertisers.
With a strong appetite for luxury and fashion, I chose to specialize through the MBA Global Fashion Management from the Institut Français de la Mode.
Today, I offer my expertise for strategic planning, branding, qualitative research design or monitoring, brand/consumer/client/market insight identification and actionable recommendations, ad hoc studies, personas, etc.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- Freelance (Self employed)Marketing Communication ManagerJanuary 2022 - Today (4 years and 5 months)Strategic planning Cultural/Customer/Brand Insights & Foresight Qualitative & Prospective Research Channel Planning Social Listening
- Institut Français de la ModeMBA Global Fashion Management Institut Francais de la ModeEDUCATION AND E-LEARNINGSeptember 2019 - December 2021 (2 years and 3 months)International program, preparing high-potential executives to exercise high level managerial responsibilities in the fashion and creative industries.MBA level with theoretical courses, professional situations and real-life case studies for companies in the fashion and luxury sector.Focus on : Digital/Storytelling, Brand/Strategy, Image/Communication, Management/HR, Product/Creative Process, Finance.
- MindshareSenior Business PlannerPRESS AND MEDIAOctober 2015 - January 2020 (4 years and 3 months)Developed Brand and/or Media strategies (on and offline).Identified Communication/media opportunities (ex: SnapRace for Lutti, in partnership with Melty).Exploited the qualitative and quantitative studies of clients to draw relevant insights for the construction of their strategies. Voice of Consumer: Searched for brand/market/consumer Insights (purchase journey, obstacles, expectations, motivations).Challenged recommendations of media experts and creative teams. Monitored Social Listening.
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Education
- Executive MBA, Global Fashion ManagementInstitut Français de la Mode2021Executive MBA, Global Fashion Management
- Master 2, HistoryUniversité Paris-Sorbonne2003Master 2, History