Freelancer profile translated to English.
Back to original languageAbout Marine
After 4 years of experience in marketing and communication, I am ready to take on new challenges. Expert in B2B and B2C, I am autonomous, curious and rigorous.
My ability to design innovative strategies and manage projects, combined with my creativity, will be assets to propel your company to new heights and ensure our mutual success.
Ready to start?
French
Native or bilingual
English
Fluent
Spanish
Conversational
Italian
Basic
Can work on-site
Paris (up to 30km), Montmorency (up to 30km), Aix-en-Provence (up to 20km), Sanary-sur-Mer (up to 20km), Marseille (up to 20km)
Experience
- WORKLIBEvent & Co-marketing managerSOFTWARE PUBLISHINGMarch 2023 - September 2024 (1 year and 6 months)Paris, FranceCo-develop the marketing strategy and break it down into operational actions.→ 900 leads, 500 MQL, 100 SQL generated through events in 18 months.Community builder | Create and manage an expert HR community● Creation of a dedicated centralized space (Worklab HQ) and a community registration platform● Organization of events: breakfasts, workshops, webinars, afterworks● Definition of a communication plan for each event (emailing, social media, growth sequences)● Community management through original content (reports and testimonials) and newsletters● Creation of a web series on the future of work (Pop Corn)● Collaboration with other teams (consulting, sales, customer success, ...)→ Community member count x7.5 between 2023 and 2024.Event manager | Organize internal and external events● Establishment of a roadmap and calendar of upcoming events● Organization of events: webinars, trade shows, round tables● Definition of a communication plan for each event● Mobilization of necessary internal resources and development of strong collaboration between teams● Management of external service providers● Analysis of the performance of each event and communication of follow-up actions to sales teams● Organization of internal events: All Hands (1x per month), seminars (2x per year)→ 30 external events & 13 internal events (in 2023).Co-marketing manager | Identify and establish marketing partnerships
- ZentoMarketing and Communication ManagerE-COMMERCEApril 2022 - Today (4 years and 2 months)Levallois-Perret, France● Development of the marketing strategy and action plan● Budget management● Monitoring of KPIs and reporting of marketing performance● Competitive benchmarking● Development and implementation of the communication strategy● Creation and deployment of communication campaigns (LinkedIn, emailing & newsletters)● Writing marketing content such as guides, case studies, blog articles...● Keeping the content of the Zento website and blog up to date● Development of the publication schedule for social media & community management● Partnership management● Organization of events: webinars, breakfasts, ...
- WIZALYMarketing and Communication AssistantSOFTWARE PUBLISHINGSeptember 2020 - September 2021 (1 year)Paris, France● Management and updating of CRM and Marketing Automation tools● Development of lead generation initiatives● Writing marketing content such as white papers, case studies, blog articles...● Regular competitive and sector monitoring● Development of the publication schedule for social media & community management● Creation and deployment of emailing campaigns & newsletters● Updating the content of the Wizaly website and blog● Organization of events: webinars, breakfasts, afterworks...● Monitoring and operational management of paid and non-paid acquisition channels (SEO and SEA)
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Education
- Master's degree in Digital MarketingIPAG Business School2021Cours : Communication et Médias, CRM et Réseaux Sociaux, Digital Economy, Outils et Interfaces, Owned et Earned Media, Prospectives Digitales, RSE, Webmarketing
Certifications
- TOEICTOEIC2021