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Marine CaillaultMC

Marine Caillault

Editorial Strategy and Content Marketing

€700/day
Lyon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marine

Do you really read all the emails you receive? No? Your clients do the same. You can't say everything; you have to make choices. And choosing quality allows you to better attract and retain attention.

For 20 years, I've been writing for others. Today, I support companies of all sizes in their communication strategy.


I am French-speaking, English-speaking, and tech-savvy, making me a Swiss Army knife for your editorial sobriety, a communication in which we make the right choices.
Let's schedule a meeting, let's talk about your communication together.

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I was head of Substance 3D magazine, an online publication on creative 3D technology at Adobe. My team and I wrote about the power of Substance 3D to support artists' work. We found new ways to showcase impressive, interesting, and immersive works, and we helped artists present their best.

Before joining Adobe through the French startup Allegorithmic, I split my work time between mobile game localization and radio journalism. These careers may seem different, but they stem from the same fundamental principle: start with the information, define your target audience and objective, and organize it in a understandable, organized, and useful way.

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During our collaboration, I stay in constant contact with you, so you always know what's happening on my computer! Depending on the pace that suits you, I provide you with quick and accurate reports on the status of the work. Deadlines are met, and in case of unforeseen circumstances, you are notified well in advance.
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Lyon (up to 10km)

Experience

  • Adobe
    Chief Editor
    SOFTWARE PUBLISHING
    December 2017 - May 2023 (5 years and 6 months)
    - Ideation, creation, and development of Substance 3D Magazine, a digital publication with over 700 articles.
    - Reached over 295k readers and nearly 700k pageviews in 1 year. Managed a newsletter of over 500k emails.
    - Led an editorial team, ensuring high-quality content production.
    - Implemented strategic content marketing initiatives to increase brand awareness and target audience engagement.
    - Managed complex relationships with numerous stakeholders, fostering collaborations and partnerships.
    - Thrived in a fast-paced environment during the rapid growth of Allegorithmic and its acquisition by Adobe in 2019.
    Content Strategy Content Creation Journalistic Writing Conducting Interviews Project Management Team Management Social Media E-mailing Newsletter Writing Editorial Line Content Marketing Web Marketing Strategy Partnership Management Planning, Budgeting, and Forecasting English International Coordination
  • Com2uS
    Localization Manager
    ENTERTAINMENT AND LEISURE
    February 2012 - March 2017 (5 years and 1 month)
    Séoul, South Korea
    - Translation and localization of games into French, ensuring smooth user experiences.
    - Managed the localization of UI elements, storylines, promotional materials, and updates.
    - Gained professional experience in South Korea, demonstrating cross-cultural communication skills.
    - Provided consulting services on scriptwriting, game design, and promotion to adapt content for the target audience.
    Digital Communication Web Writing Software Localization Translation Cultural Communication Adaptability
  • KBS World
    Radio Host, Journalist
    PRESS AND MEDIA
    January 2014 - January 2015 (1 year)
    Séoul, South Korea
    Weekly cultural show "Séoulscope": meeting French-speaking personalities in the South Korean capital.
    Journalism Voice Sound Editing Interview Interview

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Education

  • Master's degree in English Studies
    Paris 3 (Sorbonne nouvelle)
    2006
    Spécialisation littérature orientée Science-fiction et fantasy. Mémoire sur la trilogie de Philip Pullman, "His Dark Materials".
  • Master's degree in Radio Journalism
    ESJ Paris
    2009
    En parallèle des études, création et direction de la radio de l'école, Fréquence ESJ.

Skill set

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