Freelancer profile translated to English.

Description

I am a Brand & Fragrance Development Consultant, specializing in the creation, positioning, and launch of perfume and beauty projects, with particular expertise in olfactory development.

After several years at LVMH Fragrance Brands, I now support brands, luxury Houses, and beauty players in defining their brand strategy, designing new projects, and bringing them to market.

My expertise covers the entire development chain: brand platform and positioning, storytelling, olfactory identity, product development, creative coordination, launch strategy, and marketing support. I work on both brand creation projects and extensions, relaunches, or new line launches.

I have developed in-depth experience in collaborating with perfumers, constructing olfactory briefs, and developing coherent universes between brand vision, product, and customer experience. My approach combines strategic rigor, creative sensitivity, and a keen understanding of business challenges.

I can support you on missions such as:

– Brand strategy and positioning

– Development of perfume and beauty concepts

– Storytelling and brand platform

– Olfactory development

– Brand or product launch

– 360° marketing support

– Structuring the retail experience and training tools

I approach my work with a strong sensitivity to the luxury, beauty, and brands with a strong identity dimension.

Languages

French
Native or bilingual
English
Fluent
Italian
Basic
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km), Nice (up to 20km), Grasse (up to 10km)

LVMH Fragrance Brands
International Marketing Development Group Manager – Fragrances & Beauty
LUXURY GOODS
January 2023 - August 2025 (2 years and 7 months)
Paris, France
Fendi House and development of confidential licensed brands
Managed the global marketing plan for fragrances & beauty: development and launch of fragrances and limited editions, with a 360° communication plan (digital, media, events, creative direction).
Conception of storytelling and olfactory identities: perfumer briefs, narrative universes, and brand positioning.
Olfactory development: originated the creation of scents in close collaboration with perfumers, from brief definition to final validation.
International media strategy: multi-channel plans (TV, digital, social), influencer campaigns, budget allocation by region, and performance tracking.
Construction and management of the beauty P&L, including sales forecasts, cost allocation, and strategic recommendations.
Developed a New Ventures methodology, recognized within the LVMH group, to support Houses in creating their exclusive fragrances: brand platform, storytelling, olfactory identity, retail experience, and launch strategy.
Designed an international excellence retail training program, deployed for Fendi and duplicable across all group Houses, with direct impact measurement on sales.
Managed a team of 4 people and transversal management: coordination with House teams.
Olfactory Development Visual Identity Storytelling Brand Strategy Product Development
LVMH fragrance brands - Maison Fendi
Senior Product Manager International Marketing
LUXURY GOODS
March 2022 - January 2023 (10 months)
Paris, France
Creation of the beauty category for Fendi House
Development and launch of an exclusive fragrance collection for the House.
Creation of perfumer legitimacy: brand universe, bottle design, definition of the House's olfactory signature, retail expression.
Coordination of 360° campaigns (shoots, press, events, training) and conception of the retail experience.
Olfactory Development Art Direction Visual Identity Brand Strategy & Positioning Branding
LVMH Fragrance Brands - Maison Kenzo
Junior Product Manager International Marketing
January 2019 - March 2022 (3 years and 2 months)
Paris, France
Development and launch of a private collection inspired by the House's heritage, including storytelling, visual identity, and launch event coordination.
Contribution to the international launch of Kenzo World and management of 360° activations (digital, influencer, press, retail).
Participation in the management of the fragrance portfolio (L’Eau Kenzo, Kenzo Homme), ensuring brand consistency and performance in international markets.