Freelancer profile translated to English.

Description

👋 7+ years of experience in Marketing & Growth for Mobile Apps 🌎 International app management 🏅 Apple Search Ads Certified

➡️USER ACQUISITION

✅ASO - App Store Optimization

-> Store audits (iOS App Store / Android Play Store) + ASO optimization (wording & marketing point-of-view creatives (Figma))

-> Suggestions for A/B testing product pages on app stores

✅Advertising

-> Restructuring and/or launching new campaigns on the following channels according to objectives: Apple Search Ads (ASA), Google Search Ads, Facebook & Instagram Ads, TikTok, Reddit, Quora Ads...

-> Custom Product Pages suggestions + A/B tests

-> KPI analysis & optimizations to increase your ROAS

✅Bonus

-> In-app events strategy (= in-app events available on iOS) to implement: creative + wording + platform implementation.

-> Reviews incentive strategy (popup + push notification) for ASO

➡️ACTIVATION

-> App onboarding optimization (product marketing)

➡️RETENTION

-> Emailing sequences: writing + automations (Sendinblue, Active Campaign, Mailchimp, Mailerlite...)

-> Notification strategy: wording + workflow table + Integration (Onesignal, Firebase)

- KPI analysis on tracking tools (Amplitude, Firebase...)

➡️REVENUE

-> Pricing strategy + optimization & A/B test of the app's paywall

-> Promotional strategy: emailing & notifications

--------

Your time is valuable, so I prefer to be completely transparent with you:

✔️ I can help you if:

- Your target market is B2C or B2B

- You are not afraid to test

❌ I cannot help you if:

- you have no product/service to sell currently and are only in the ideation phase

- your app does not have a V1 to test

If you want to discuss your project, send me a message :)

🚨 Important: I do not charge daily rates but per project.

🎁 Free template: KPI dashboard

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Kwit
Head of Marketing
HEALTH AND WELLNESS
September 2018 - March 2023 (4 years and 6 months)
My job was to implement strategies to evangelize populations, acquire new users, and convert them.

📌 Implementation and analysis of in-app "growth experiments" (including paywall A/B testing) in partnership with the product team (developers, UI/UX designer).

📌 Definition, writing, and implementation of "in-app surveys": questionnaires within the app to gather user feedback on specific topics (price, partnership, feature, new offer...). Follow-up and analysis included.

📌 Creation, implementation, and analysis of an emailing strategy with A/B testing: welcome automation, churn reduction automation, regular campaigns including promotional offers.

📌 Creation and implementation of an ASO strategy: App Store Optimization (Android and iOS), including A/B testing and analysis. Regular creation and analysis of in-app events and Custom Product Pages on iOS.

📌 Implementation of an advertising strategy (app user acquisition) via Facebook Ads, Google Ads, Apple Search Ads, TikTok Ads: from creative design to ad planning, including wording, budget definition, monitoring, and analysis, without any external providers.

📌 Responsible for all app growth & mobile marketing aspects.
Product Marketing Mobile Marketing Apple Search Ads App Store Optimization ASO Traffic Acquisition Facebook Marketing App User Acquisition ASA App Product Marketing App Growth Mobile Ads Mobile Application UA Mobile Growth App Monetization Paywall App Store Connect Play Store Console App Store Optimization App Store Marketing App Performance App Campaign App Retention
NBApps
App Marketing & Growth Expert
SOFTWARE PUBLISHING
September 2023 - December 2023 (3 months)
✅ App ads: Apple Search Ads & Google Search Ads

✅ Implementation of Custom Product Pages (iOS App Store)

✅ App Notification Workflows (wording + workflow)

✅ Retention: email sequences & campaigns

✅ Paywall & app growth / marketing consulting
Notifications Workflow App Store Optimization ASO ASA Email Marketing iOS App Marketing App Growth Paywall App User Acquisition Mobile App Marketing Mobile Application UA App Performance Marketing App Store Connect
Sobero
Head of Marketing
HEALTH AND WELLNESS
September 2022 - March 2023 (6 months)
Strasbourg, France
✅ Responsible for app growth & app marketing for the app launch

✅ ASO (App Store Optimization) in multiple languages

✅ Notification workflow creation

✅ App press kit creation

✅ Pre-launch landing page creation + blog post writing for SEO
Push Notification Notifications Notifications Workflow Press Kit ASO App Store Optimization App Growth Mobile Application App Marketing Performance App Marketing App Store Connect UA App User Acquisition Mobile App Launch Mobile Acquisition

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Signup to reveal

Bachelor's Degree in Philosophy
University of Reims Champagne Ardenne
2016
Bachelor's Degree in Economics and Management
School of Management (EM) Strasbourg
2017

Check out Marine's education

Apple Search Ads
Apple
2020
Apple Search Ads ASO ASA Online Advertising

Marine B.

ASO & Apple Search Ads / App Growth Marketing 📱

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