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Marine BetrancourtMB

Marine Betrancourt

Communication Consultant

€600/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marine

After 6 years as Head of Communication at VEJA, I am leveraging my skills to support brands and projects engaged in:

- Communication strategy (brand platform, positioning and image strategy, editorial line)
- Brand image (photo shoots and advice on the graphic line to adopt)
- Content writing (website, press kits, newsletters & social media posts)
- Press relations and collaborations advice
- Project and launch management

I enjoy working through exchanges with the client. Regular check-ins for greater flexibility in projects. Remote or in-person.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • Portuguese

    Basic

Can work on-site
Paris (up to 10km)

Experience

  • May
    Social Media Manager
    MEDICAL
    December 2023 - September 2025 (1 year and 9 months)
    Paris, France
    May: application for pregnant women and new parents

    - Social media management (Instagram & Tiktok) in France:
    Instagram account growth from 98,000 followers to 147,000 followers
    Tiktok account growth from 20,000 to 35,000 followers.
    - Creation and development of international Instagram and Tiktok accounts (Spain and UK): +5000 followers in 6 months.
    - Creative digital ideas with high impact: example of fake advertisements in SNCF stations and airports: 33,500 likes, +3,000 shares, 900 comments, and gained 1,000 followers. Post featured in the media. https://www.instagram.com/p/C9AgDPrsRwr/?igsh=MWVzaGZ0dThqbW1rZA==
    Digital Communication Social Media Content Strategy Writing
  • Freelance
    Communication Consultant
    HEALTH AND WELLNESS
    June 2022 - December 2022 (6 months)
    Paris, France
    Implementation of the communication strategy (including digital) for Fossette Paris (solid care) and Refyld (liquid care).
    - Brand book
    - Press kit
    - Social media strategy and post writing/graphics
    - Photo shoot organization
    - Writing and proofreading for the brands' website
    Digital Communication Communication Strategy Social Media Manager Branding Strategy Brand Content Content Strategy
  • VEJA
    Head of Communication VEJA
    FASHION AND COSMETICS
    July 2019 - September 2022 (3 years and 2 months)
    Paris, France
    Managed a team of 7 people on the following tasks:
    - Press relations: daily management of 12 press agencies worldwide / organization of press meetings & trips / interviews..
    - Internal communication: uniting 230 employees in France, USA & Brazil and training and informing them about the project and launches
    - External communication and project management: collaborations, launches, in 360 with the image & events teams
    - Content: on the product and the project / for the website & points of sale
    - Daily work with the digital communication team and content transmission
    - Transmission of assets & information to B2B communication
    Project Management Internal Communication Communication Strategy Content Strategy Content Creation

Recommendations

JV
FU
Justine Vallette Viallard and 1 other person have recommended Marine

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Education

  • Master of Management
    ESG Management School
    2015
    Master 2 (M2), Management de luxe

Skill set (12)

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