Freelancer profile translated to English.

Description

Curious, rigorous, and creative, I have shaped my professional path around a guiding principle: giving meaning and visibility to brands. Managing digital and event communication strategies, as well as project management within large groups (Coty, LVMH, EY, Leyton), has allowed me to build solid experience in diverse and demanding environments, both French-speaking and international.

My passion for storytelling and aesthetics is also enriched by my personal interests: contemporary dance, which I practiced competitively for several years, running, hiking, traveling, and photography.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 15km)

Leyton
Marketing and Employer Brand Manager
CONSULTING AND AUDITS
January 2024 - Today (2 years and 5 months)
Montreal, QC, Canada
• Managed B2B events in North America: physical events (2/month, +/- 100 participants), webinars (2/month, +/- 150 participants), podcasts (1/month), as well as internal events and seminars (Mexico, Canada, +/- 100 participants)

• Participated in the launch of the "Leyton Match" program: created HR materials, organized and led recruitment sessions, negotiated university partnerships (McGill, University of British Columbia), created annual internal surveys

• Disseminated social media strategy: editorial planning, content creation, publication, and performance analysis

• Managed client partnerships

• Designed and optimized targeted email campaigns, with performance-based recommendations

• Developed commercial communication tools

• Managed e-reputation

Used the following tools: Microsoft Office Suite, Marketo, Qualtrics, Canva, Templafy, Box, Goldcast, CapCut
Project Management Marketing Employer Brand Strategy Event Management Communication
Ernst & Young Advisory SAS
Marketing Manager
CONSULTING AND AUDITS
November 2022 - November 2023 (1 year)
Paris, France
• Managed the Insurance sub-division and supported the CCaSS sub-division

• Organized and led client and internal events: client events (1/month, +/- 100 participants), webinars (1/month, +/- 400 participants), and major internal events such as Engagement Week (+/- 3,000 participants)

• Managed high-visibility editorial projects: EY Perspective, Governance Panorama, Attractiveness Barometer of France

• Supervised communication strategy for the WEM region (Western Europe & Maghreb) and coordinated with local teams

• Created and disseminated multilingual digital content (website and social media)

• Designed and optimized email campaigns, with performance tracking and strategic recommendations

Used the following tools: Microsoft Office Suite, Marketo, Qualtrics, PlayPlay
Project Management Event Management Digital Communication Data Analysis Marketing
Sephora
CRM Project Assistant
FASHION AND COSMETICS
August 2021 - September 2022 (1 year and 1 month)
Paris, France
• Managed multi-channel relational communication (emails, newsletters, SMS, push notifications, +/- 12 projects per month): targeting, creative briefs, content writing, A/B testing, KPI monitoring, and reporting with operational recommendations

• Participated in the development of the Wallet feature for loyalty cards

• Competitive intelligence on physical and digital channels

• Contributed to the organization of press days

Used the following tools: Microsoft Office Suite, Qlik, Jira
CRM Digital Communication Digital Project Management Event Management Physical Intelligence