Marine Aurousseau

Head of Marketing | Structuring – Launch – Recruitment | B2B & B2C

I support startups and SMEs in the process of (re)structuring their marketing.

When there's no one on board or marketing is at a standstill, I step in to lay solid foundations, define an effective strategy, and activate the right levers.

💡 My goal: to move things forward concretely, without bullshit, with method, practical intelligence, and genuine attention to the teams.

✔ Marketing structuring from A to Z (roadmap, positioning, tools, KPIs)

✔ Recruitment assistance: defining needs, job descriptions, participation in interviews

✔ Launch or repositioning strategy (offer, action plan, content)

✔ Prioritizing the most promising acquisition channels based on sector and competition: SEO, SEA, SMA, offline, emailing, partnerships, inbound...

✔ Fractional support (a few days a week) or quick missions

9 years of experience in marketing in demanding environments (startup, scale-up, large group), including several years as Head of Marketing. I have recruited, structured, tested, launched, iterated... and I love getting my hands dirty when needed.

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📩 Do you have a specific need or want to gain clarity? Let's talk!