Freelancer profile translated to English.
Back to original languageAbout Marine
Delighted to welcome you to my profile 👋
I support cosmetic and wellness brands in their physical store establishment and development (pharmacy, parapharmacy, selective distribution…).
After 8 years in marketing and trade marketing within major cosmetic and pharmaceutical laboratories, I chose to put my expertise at the service of more agile structures: promising, innovative brands looking to gain visibility and performance in retail.
My approach combines the rigor and methods acquired in large groups with the flexibility and creativity needed for young brands.
My areas of expertise🎯
Trade Marketing Strategy
- Development of trade plans adapted to distribution channels
- Strategic recommendations to maximize visibility and sell-out
B2B Communication Tools & Sales Force Support
- Creation of impactful commercial tools (brochures, product sheets, presentations, B2B newsletters)
- Assistance in organizing and running internal events (sales seminars, training sessions)
Merchandising & In-Store Visibility
- Design of POS displays, stands, and educational strips
- Planograms and merchandising guidelines adapted to the health & beauty retail sector
- Monitoring of deployment and optimization in-store
What makes me different💡
- Expertise from large corporations, now applied to growing businesses
- 360° vision: from strategy (marketing plan, launch) to operations (tools, seminars, B2B newsletters, commercial events)
- Resourceful and versatile spirit: I know how to think outside the box to find solutions, even for new challenges
- In-depth knowledge of the cosmetic and pharmaceutical sector, its challenges, and its codes
👉 Looking forward to discussing your projects and exploring a future collaboration.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Italian
Conversational
Can work on-site
Marseille (up to 40km), Paris (up to 10km)
Experience
- What MattersTrade Marketing ConsultantJune 2024 - Today (2 years)Trade Marketing Audit and Consulting for Pharmacies:- Audit of existing plans and tools followed by optimization recommendations- Implementation of trade operations at 3 levels (sales representative, pharmacist, consumer)- Development of sales support tools (cycle sheets, product innovation sheets)- Data reporting
- ManucuristTrade Marketing & Merchandising ConsultantFASHION AND COSMETICSFebruary 2024 - Today (2 years and 4 months)Brand support on 2 axes:1/ Trade Marketing for Pharmacies:- Improvement of existing trade plans- Development of merchandising tools- Development of sales support tools (from recommendation to creation)- Assortment recommendation- Implementation of pharmacy challenges- Organization and facilitation of a seminar2/ Operational Marketing:- Development of POS displays for all channels and countries- Development of commercial tools for distributors (innovation sheets, marketing presentations)- Management of merchandising projects for department stores and selective distribution
- Cooper Consumer HealthTrade Marketing ManagerHEALTH AND WELLNESSFebruary 2021 - June 2023 (2 years and 4 months)- Development and deployment of Trade Marketing action plans for the laboratory- Elaboration and implementation of marketing and commercial strategy per retail chain- Implementation of in-store visibility actions- Category management, category merchandising, assortment building
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Education
- Master of Science (MSc), Marketing, Communication and Business StrategyINSEEC2015Master of Science (MSc), Marketing, Communication et Stratégies Commerciales
- Bachelor of Honours in International BusinessMontpellier Business School2012Bachelor of Honours in International Business (Commerce International)