Marina Sosa Páez

Specialist in Digital Marketing and Project Management, focused on transforming strategies into measurable results.

I assist companies —mainly SMEs and growing teams— in structuring their marketing, optimizing their digital presence, and executing projects in an orderly and efficient manner. I work from a business-oriented logic: prioritization, focus on objectives, and data-driven decision-making.

I have experience in comprehensive digital project management, coordinating multidisciplinary teams (content, design, advertising, and development), ensuring compliance with deadlines, deliverables, and performance. I act as a bridge between technical and strategic areas, facilitating execution and reducing operational friction.

🔹 Areas of expertise:

Digital Marketing Strategy (B2C / B2B)

Project Management (Asana, Trello, agile methodologies)

Social Media & Content Strategy

Paid Media (Meta Ads, Google Ads)

Data Analysis & Optimization (Google Analytics, reporting)

Institutional Communication and Branding

🔹 Projects and deliverables:

Definition and execution of digital strategies

Content planning and management

Advertising campaign audits and optimization

Organization of marketing processes and workflows

Team coordination and KPI tracking

My differentiator lies in integrating strategic vision with operational execution, providing clarity, order, and focus on sustainable results.