Freelancer profile translated to English.
Back to original languageAbout Marina
Good morning,
My name is Marina and I am a Freelancer.
I would like to share with you my services and rates aimed at SMEs and Agencies that work with SMEs and outsource their SEM, Social Ads, or Analytics services.
My past experience with large clients and large accounts has allowed me to develop a unique approach and methodology, which enables clients to achieve their goals and maximize their results in record time and in the most economical and effective way.
I have over 10 years of experience working in the digital environment and over 5 as a Performance Marketing Specialist in agencies and for clients.
Spanish
Native or bilingual
English
Fluent
French
Conversational
German
Basic
Remote only
Primarily works remotely
Experience
- IA con MarketingGoogle ADS, Social ADS, AnalyticsMarch 2022 - Today (4 years and 4 months)Madrid, Spain360 StrategiesGoogle Ads and Social Ads CampaignsBoth E-commerce and LeadsConsulting, strategy, roadmap, results, setup, optimization, tagging, analytics, and reporting.
- Blaupunkt Security.Digital Product ManagerE-COMMERCEJanuary 2020 - December 2020 (11 months)Madrid, Spain- New product launches• Design and implement the Online B2B and B2C strategy.• Redesign of new websites• Design, implement, monitor, and analyze campaigns on Facebook ADS, Google Ads, LinkedIn ADS, Retargeting, Email marketing, Amazon Seller, with the aim of obtaining leads and final sales.• SEO Strategy, Optimization, WPO...• Preparation of activity, profitability, and results reports (Web analysis, metrics, KPI tracking and optimization)• Coordination with design, content, and web development agencies (Briefings, budgets, design, UX, CRO).• Coordination with international suppliers (China, Germany, Austria).
- Ascensium ConsultoresHead of Digital StrategiesSeptember 2017 - March 2019 (1 year and 6 months)Ascensium Consultores specializes in Dental Marketing and consulting, also specializing in training for dental clinics. I joined as SEO SEM and was promoted to Head of Digital Strategies. Responsibilities:-Create the digital strategy for the Ascensium brand (B2B) to capture leads, as well as the digital strategy for acquired clients (B2C) Dental Clinics. Coordinate the graphic design, web, product, social, and development departments.-Strategy for Facebook, Adwords, and Instagram Ads.-Design and implementation of SEO strategy, Local SEO. Webmaster.-Email Marketing and database management.-Measure, Recommend, and Implement improvements related to user experience, optimize landing pages, and create CRO strategies. Measure established KPIs with Google Analytics.
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Education
- Degree in Advertising and Public Relations.Universidad Antonio de Nebrija.2003Licenciada en Publicidad y RRPP.
- Postgraduate in Digital Analytics.Innovation Center. Universidad Carlos III.2018Postgrado Analítica Digital.