Freelancer profile translated to English.

Description

I am a publicist and graphic designer according to my official titles. But I am also an expert in capturing sunsets. A fan of doing things well and with care. My world is very visual, but letters always chase me.

Designer with more than 5 years of experience working in advertising agencies. Specialized in the digital environment but always with an eye on branding.

I have worked for clients such as Uni-Ball, Zespri Kiwifruit, Previsora General, Pharmaton, Acofarma, Roigsat, Mesoestetic,... developing their digital brand (from the identity of their social networks, through web design (ui/ux) to off-design.

Skills: creativity, graphic design, digital design, information architecture, usability, web design,...

Tools: Adobe CC (Photoshop, Illustrator, InDesign, After Effects, Premiere), Sketch, Marvel...

Industry field of expertise

Languages

Catalan
Native or bilingual
Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Barcelona (up to 50km)

NacarDesign
UX / UI Designer
TECH
February 2023 - Today (3 years and 4 months)
Barcelona, Spain
Definition and mapping of the routes the user takes within the digital product to ensure a fluid and coherent experience.

Identification of friction points and optimization of the steps required to complete key tasks.

Creation of visual diagrams and schemes that reflect the navigation, decisions, and screens involved in each journey.

Creation of screens and user flows.

Collaboration with product and development teams to align flows with business objectives and real user needs.
UX/UI Visual Identity User Interface Design User Experience Design User Flows
Innuo Vivactis
Junior Art Director
SOCIAL NETWORKS
February 2015 - September 2017 (2 years and 7 months)
Barcelona, Spain
Graphic and digital design: Creation of visual pieces for online and offline campaigns (banners, social media, newsletters, presentations, etc.).

Art direction support: Development of visual proposals aligned with brand identity, exploring typography, color palettes, and graphic styles.

Basic interface design (UI): Collaboration in the layout of screens and visual components for digital products.

User flows and initial wireframes (UX): Creation of schemes and diagrams representing user navigation and experience.

Editing and retouching: Adaptation and optimization of images, illustrations, and graphic resources for different formats and platforms.

Support for the creative and digital team: Collaboration with senior designers, developers, and the marketing team in project execution.

Trends and mood boards: Research of visual references, inspiration, and creation of mood boards to support the conceptualization of campaigns and digital projects.
Logo Design Web Design Banner Design Newsletter Design Social Media
Taos
Creative Designer
DIGITAL AND IT
October 2018 - February 2023 (4 years and 4 months)
Barcelona, Spain
Creative direction: Leading the conceptual and visual development of projects, ensuring consistency with brand strategy and business objectives.

Strategic design: Transforming ideas into innovative creative concepts applied to visual identities, campaigns, and digital experiences.

User experience (UX/UI): Defining user flows, wireframes, and prototypes, providing solutions that balance design, usability, and aesthetics.

Advanced visual design (UI): Creation of consistent interfaces and design systems, applying trends and best practices in digital design.

Creative project management: Collaborating with clients and multidisciplinary teams to align objectives and timelines.

Presentation of proposals: Developing and defending creative concepts to stakeholders and clients, clearly communicating design decisions.

Innovation and trends: Researching new tools, methodologies, and creative trends to apply them in projects and enhance the team's value proposition.

Branding and art direction: Developing and consolidating visual identities, defining style guides, graphic tone, and brand guidelines.
Branding Social Media User Experience Design Art Direction Creative Direction

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Signup to reveal

Master in Graphic, Editorial and Web Design
IDEP
2019
Degree in Advertising and Public Relations
Blanquerna - Ramon Llull University
2016

Check out Marina's education

Marina M.

Branding & Creative Direction / UX/UI Designer

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