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Marina L.ML

Marina L.

Strategy & Ops | Market Entry | M&A | Fix & Scale

€1,000/day
Bilbao, ES
15+ years

Average response time: 1 hour

About Marina

I help leadership teams, founders, and investors solve real business problems - whether scaling, entering new markets, or navigating restructuring.

My focus: creating strategic clarity, operational execution, and measurable outcomes. I’ve advised across tech, healthtech, finance, professional services, and industrial sectors.

As a Strategy and Operations Exec, I bring 15+ years of cross-industry experience in growth strategy, operational efficiency, and global expansion. I've led high-impact initiatives in market entry, business transformation, and process optimisation - delivering 30%+ time savings, 50% cost reductions, and 2x revenue growth.

I work at the intersection of strategy, operations, and scale - supporting clients during inflection points where decisions carry long-term impact. Whether you need interim support, help structuring a market entry or M&A strategy, or an outside brain to cut through complexity, I bring structured insight and practical execution.

Core strengths include:
• Market entry & international expansion planning
• Business turnaround & operational restructuring
• M&A readiness, sourcing, and integration strategy
• Decision-making support for founders, boards, and investors
• Performance diagnostics and cross-functional alignment

Expert in market expansion, M&A, and business strategy, having secured multimillion-dollar investments and led international growth projects. Built and managed high-performing teams while developing a global network partners and contractors.

An empathetic yet results-driven leader with strong negotiation, coaching, and stakeholder engagement skills. Passionate about fostering innovation, driving change, and implementing scalable strategies across diverse industries.
  • English

    Native or bilingual

  • Russian

    Native or bilingual

  • French

    Fluent

  • Spanish

    Conversational

  • Italian

    Conversational

Remote only
Primarily works remotely

Experience

  • alignwise.co
    Fractional COO, Strategy & Ops, Strategy Alignment, Market Entry & M&A, Turnarounds, Board Advisor
    CONSULTING AND AUDITS
    March 2022 - Today (4 years and 3 months)
    Provide strategic and operational leadership to founders, executive teams, and investors across tech, healthtech, industrials, and B2B services.

    • Designed growth and market-entry strategies for European and UK expansion, including GTM, org readiness & cross-functional ops alignment
    • Supported multimillion-dollar investor pitch refinement and market strategy planning for digital services ventures
    • Delivered operational turnaround plans leading to cost reductions and performance gains (30%–50%)
    • Helped post-acquisition teams optimize execution, restructure reporting lines, and regain traction

    Engagements span fractional/interim leadership, scale-up consulting, and board advisory.
    Strategic planning Corporate Strategy Business Alignment Business Plan Development Go-to-Market (GTM) Strategy
  • IBS
    Strategy & Operations Director
    DIGITAL AND IT
    December 2016 - December 2019 (3 years and 1 month)
    • Transformed marketing operations, reducing contract processing time by 30% and increasing profitability.
    • Initiated leadership strategic repositioning and skills development, doubling gross profit contributions from key executives.
    • Co-developed a 5-year corporate growth strategy and delivered an integrated marketing strategy (11 industries, 70+ products), driving revenue and entering new markets.
    • Built a high-performing team of 20 and established a network of 200+ partners and contractors.
  • Digital Engineering
    Strategic Business Expansion Director
    DIGITAL AND IT
    July 2016 - September 2018 (2 years and 2 months)
    • Co-developed an outsourcing strategy for BIM technology services and secured €7M investment.
    • Led acquisition sourcing, managed negotiations and due diligence, achieving a 10% cost reduction.
    • Coordinated integration planning and international team alignment for seamless operations.

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Education

  • MSc in Management
    University of Kent, Kent Business School, UK
    2006
  • BA in Business
    École de Gestion et de Commerce, France
    2005

Skill set

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