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Description

I am an HEC graduate with 6 years of experience in e-commerce and digital marketing.

Do you have a website project or do you already have an e-commerce site?

I can help you optimize your overall web strategy to ensure business growth and results.

Languages

English
Native or bilingual
French
Native or bilingual
Russian
Native or bilingual
Spanish
Conversational
Chinese
Basic

Workplace preferences

Remote only

Primarily works remotely

Consultant indépendant
Digital Marketing and E-commerce Consulting
E-COMMERCE
July 2018 - Today (7 years and 11 months)
Mission for www.projectxparis.com website:

- Website redesign
- Management of the e-commerce website back office (Prestashop) and Marketplaces (Amazon, Cdiscount, E-bay, Rueducommerce, Priceminister)
- Product catalog management, analysis of product and category performance
- Online sales strategy (promotions, flash sales, clearance sales...)
- E-merchandising (cross-selling etc.)
- Logistics support (carrier contracts, payment system, after-sales service, stock management)
- Digital marketing strategy: acquisition, conversion, retention
- SEO management (technical analysis, site speed; semantic analysis; net-linking analysis)
- Content marketing (press articles)
- Social media management (content, engagement, contests)
- SEA management: paid acquisition on Facebook, Instagram, Google Ads
- Blogger relations management, affiliate program
- CRM: loyalty programs, referral programs
- Email marketing:
email automation (abandoned cart summary scenarios, customer birthdays, inactive customer follow-ups...)
weekly newsletter

- LAT Mission - 21- 48

Creation of website mock-ups for a sneaker brand,
work on site ergonomics
Google AdWords SEO Facebook Marketing Instagram Marketing Retargeting Email marketing Email Design
TJMAX
Digital Marketing and E-commerce Manager
FASHION AND COSMETICS
January 2014 - Today (12 years and 5 months)
Roissy-en-France, France
Production and distribution company for ready-to-wear brands
Paris, France
Marketing and E-commerce Manager-
- Branding: development of brand image and communication strategy
- Management of e-commerce departments: creative, IT, logistics, after-sales service
- Digital marketing: social networks, blogs, community management, affiliate programs,
paid referencing campaigns (Google Adwords, Google Shopping), SEO, emailing
- Control and optimization of acquisition (traffic management), conversion, and retention on the
e-commerce site and marketplaces (Amazon, Priceminister, Rueducommerce, Cdiscount, ASOS)
- Website redesign: site architecture planning, stock management, ergonomics, visual identity
- Product offer optimization (highlighting based on performance)
- Customer relationship management (CRM), loyalty programs, commercial operations, consumer review monitoring
- Sales and margin analysis, performance indicator tracking, budget planning
Google AdWords Google Analytics Facebook Marketing Email marketing SEA SEO

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