About Marina
French
Native or bilingual
English
Native or bilingual
Experience
- Juliette has a gunDigital Project ManagerFASHION AND COSMETICSJuly 2020 - Today (6 years)Paris, FranceDigital Strategy:· Development of the 2021 digital roadmap: strategy, animations, and operations across various communication channels· Management of communication campaigns· Budget development and monitoringBrand Content:· Content writing: social media (organic & paid), newsletters (75k subscribers, +161% growth), e-shop (+15% revenue growth vs 2020)· Art direction and operational management of photo shootsE-commerce:· Head of web merchandising· Monitoring of the interface's proper functioning and management of the partner web agency· Support for US, Canada, and Europe Customer Service and management of French Customer Service· Reporting: KPI definition, data analysis, and development of an optimization action planSocial Media and Influence:· Communication strategy (competitive analysis, strategic recommendations)· Social media management & optimization (+15k subscribers, +32% growth vs 2019, +54% engagement rate growth)· Sourcing influencers internally and externally through the PR agency· Implementation of influencer campaigns: collaborations, digital activations
- Bee's dreamSocial Media ConsultantAGRICULTUREJune 2023 - June 2023Paris, FranceBee's Dream is a small company that needed help reconfiguring its Instagram/Facebook accounts. They were facing an issue with account association and couldn't find the source of the problem.
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Education
- MBA in Luxury MarketingISG2017
- BBA in MarketingINSEEC2015
Certifications
- TOEFLETS2015