Freelancer profile translated to English.
Back to original languageAbout Marina
🇪🇸 ESPAÑOL
Soy Marina, Líder de Operaciones Creativas y Marketing con más de 18 años de experiencia internacional. Viví 16 años en Berlín trabajando con marcas y agencias líderes en Europa — Wayfair, Zalando, Intermate, SapientRazorfish — liderando equipos de hasta 200 personas en entornos remotos y multiculturales. Español, inglés y alemán C2.
Me especializo en operaciones creativas, gestión de proyectos de marketing y producción integrada a gran escala: spots de TV, fotografía editorial, OOH, assets digitales y contenido social — coordinando el ciclo completo desde preproducción hasta entrega final, con presupuestos de más de 3M€.
Combino visión estratégica con ejecución impecable: optimizo procesos, elimino cuellos de botella y construyo sistemas que hacen que los equipos creativos trabajen mejor y más rápido. PMI Agile Certified Practitioner. Actualmente curso dos programas de IA aplicada a entornos creativos y audiovisuales.
🇬🇧 ENGLISH
I'm Marina, a Creative Operations and Marketing Leader with 18+ years of international experience. I spent 16 years in Berlin working with leading European brands and agencies — Wayfair, Zalando, Intermate, SapientRazorfish — leading teams of up to 200 people across remote and multicultural environments. Fluent in Spanish, English and German (C2).
I specialise in creative operations, marketing project management and large-scale integrated production: TV commercials, editorial photography, OOH, digital assets and social content — owning the full cycle from pre-production to final delivery, with budgets exceeding €3M.
I combine strategic vision with flawless execution: I optimise processes, eliminate bottlenecks and build systems that make creative teams work smarter and faster. PMI Agile Certified Practitioner. Currently completing two AI programmes applied to creative and audiovisual production.
Spanish
Native or bilingual
English
Fluent
German
Fluent
Can work on-site
Valencia (up to 50km)
Experience
- Viral Clip,Interim Head of Creative OperationsMarch 2026 - Today (3 months)Led end-to-end creative operations for SaaS clients, coordinating workflow from briefing to final delivery. Oversaw scripts, UGC creator selection and negotiation, post-production, and QA to ensure quality and KPI compliance. Additionally, drove the migration from Trello to Notion and implemented Frame.io to enhance collaboration, traceability, and approval speed, integrating AI into creative and operational processes.
- Intermate (SAMY),Client Service LeadSeptember 2024 - March 2026 (1 year and 6 months)Led Client Service at Germany's leading agency for influencer marketing and social media campaigns, managing multidisciplinary teams for clients such as Disney, Volkswagen, Haleon, Bayer, and HolidayCheck. As a team lead for over 10 PMs and specialists, I strengthened stakeholder relationships and optimized processes to improve delivery efficiency and meet creative and performance objectives.
- Wayfair GmbH,Head of Creative Operations / Executive ProducerSeptember 2018 - September 2024 (6 years)Berlin, GermanyAs Executive Producer at Wayfair, a leading global e-commerce retailer for furniture and home decor, I built and led a multidisciplinary team. I was responsible for the delivery of integrated 360° campaigns across TV, video, photo, digital, social, CRM, and performance content. I introduced agile working methods that increased efficiency by 50% and managed annual production budgets exceeding €3M while maintaining strong brand consistency and stakeholder alignment.
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Education
- Master of ArtsThe Hague University of Applied Sciences2008Master of Arts
- Bachelor of ArtsComplutense University2005Bachelor of Arts
Certifications
- PMI Agile Certified Practitioner (PMI-ACP)Project Management Institute2015
- Leadership SkillsBridgehouse2016