Freelancer profile translated to English.

Description

Hello ✌🏼

As a Marketing Project Manager / CRM Product Owner and passionate about my job, I have a creative mind as well as a significant capacity for work.

I really enjoy working in a team (and especially in a good mood), but I am also completely autonomous.

I am fluent in French, Portuguese and have an intermediate level in English and Spanish.

=> Operational Marketing

=> CRM Campaign Management (emailing/push)

=> Promotional Campaign Management (360 vision)

=> CRM Product Owner

I remain available for any further information.

Languages

French
Native or bilingual
Portuguese
Native or bilingual
Spanish
Conversational
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

FNAC Darty
Product Owner CRM Omnichannel
E-COMMERCE
February 2022 - Today (4 years and 4 months)
Ivry-sur-Seine, France
Main tasks:

- Gathering business needs, scoping them, and writing functional specifications in the form of user stories
- Designing and executing omnichannel relationship campaigns (email, push notifications) with editorial content management in collaboration with UX and brand identity teams
- Monitoring CRM Squad developers responsible for developing new CRM features and campaigns
- Managing and animating the backlog
- Performing functional tests and acceptance testing
- Deployment and change management with campaign managers
- Conducting analyses and producing regular reports
leboncoin
CRM Campaign Manager
E-COMMERCE
February 2021 - Today (5 years and 4 months)
Paris
- Participating in the reflection of the relationship marketing program
- Implementing and managing B2C emailing and push notification campaigns for Leboncoin and Videdressing (targeting, segmentation, design, campaign routing, A/B testing)...
- Producing weekly campaign summaries and post-campaign monitoring: performance analysis and recommendations
- Interacting with all Leboncoin departments to offer them the best possible CRM actions to achieve their objectives
- Conducting regular benchmarking and analyzing market trends
CRM Adobe Campaign Push Notification Batch Dartagnan User Testing Accengage
La Banque Postale
Professional Market Marketing Manager
BANKING AND INSURANCE
March 2019 - October 2019 (8 months)
Issy-les-Moulineaux, Île-de-France, France
- Ensuring the deployment of the commercial action plan for the Professional market - Coordinating actions between the market (Corporate and Regional Development Directorate / La Poste Network and Retail Banking) and the Communication and Digital teams
- Validating product managers' requests for publication on public Pro pages
- Managing and validating prospect and customer targeting with the segmentation teams
- Integrating requests for communication or commercial actions from the Product or subsidiary directorates (e-mailing, promotional offer highlighting...)
- Coordinating with the Sales Directorate teams to monitor the PAC deployment
- Regularly producing reports on actions taken
- Preparing commercial communication materials for packages and company fact sheets
- Overseeing the budget in conjunction with communication: purchase requests, quote and invoice tracking
- Working on the implementation of nurturing programs to ensure the proper activation and equipping of new relationships
Strategic Planning Marketing B2B Project Management