Freelancer profile translated to English.

Description

I support wine and spirits houses in structuring and accelerating their international development.

With over 20 years of experience in an international environment and progression to export management, I act as a true outsourced growth lever, combining strategic vision, commercial conquest, and profitability management.

🎯 What I bring concretely

Definition and implementation of export strategies

Opening and development of new markets (Europe, Scandinavia, Asia)

Structuring of the offer and optimization of price positioning

Distributor / importer negotiation

Management of turnover and margins

Recruitment and management of agent networks

Organization of international trade shows

Structuring of commercial tools (CRM, processes, reporting)

📈 Results achieved

+113% volume growth and +77% turnover & margin

Expansion into 7 new markets

Signing of 30 key clients

Managed turnover: €3.6 million

🌍 Market expertise

Europe, Scandinavia, Asia

Trilingual: French – English – German

Strong intercultural skills and international negotiation.

💼 Intervention modalities

Outsourced export management (part-time or structuring mission)

Audit and export action plan

Multi-market commercial deployment

Management committee / international strategy support

Representation at trade shows & export missions

💡 My positioning

I do not act as a simple export salesperson, but as a strategic partner focused on performance and profitability, capable of organizing, accelerating, and securing international growth.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
German
Native or bilingual

Workplace preferences

Can work on-site

Bordeaux (up to 50km)

Meridiem
Outsourced Export Director
WINE AND SPIRITS
December 2025 - Today (6 months)
I support MERIDIEM in structuring and accelerating its international development with a priority objective: to generate profitable and recurring export turnover, on the permanent range and Private Label programs in conventional and alcohol-free wines.

I am involved in the entire export cycle, with an approach focused on opportunities and closing.

I identify potential markets (Europe, Scandinavia, Eastern Europe, Asia), prioritize high-value channels (strategic importers, monopolies, international retail groups) and align the product offering with price, volume, and margin expectations.

I actively develop the commercial pipeline: targeted prospecting, lead qualification, negotiation, response to tenders, and deal management up to signature. I also ensure key account follow-up and continuous optimization of export positioning.

For Private Label programs, I structure competitive offers tailored to retail specifications, with a clear logic: volume, turnover, and profitability.

I represent MERIDIEM at major international trade shows with an ROI-oriented preparation: pre-qualified agenda, strategic meetings, and rigorous follow-up to turn contacts into concrete business.

Objective: to position MERIDIEM as a high-performing, reliable, and competitive export supplier, capable of securing listings and generating sustainable international growth.
Expertise Asia, Eastern Europe, Scandinavia, German-speaking countries Trilingual French-English-German Wine and no-low expertise Retail and monopoly tenders
HUGUES LABORDE - GROUPE VandB
EXPORT MANAGER
April 2025 - December 2025 (8 months)
Export structuring (26 vintages – St-Émilion GC, Fronsac, BX, EDM – average EXW €8.20). Asia-Europe-Scandinavia-Brazil tours, 50 qualified meetings, opportunity portfolio ~€0.5 million (12/18 months). Client openings: Japan (3) & Korea (1) – average margin 25%.
TERRE DE VIGNERONS
EXPORT DIRECTOR
May 2023 - April 2025 (1 year and 11 months)
Management of a team of 2 sales representatives and 2 export administrative staff. Turnover for 2024 of €3.6 million, including €2.2 million in my zones (Asia, Central and Eastern Europe, Scandinavia). Contribution to the company project.