Freelancer profile translated to English.

Description

Do you want an aligned brand that stands out in its market?

Specializing in visual identity creation and brand strategy, I help you define and translate your positioning into a coherent, memorable, and commercially effective identity.

My areas:

Branding and brand strategy: Market analysis, competitive positioning, audience study, differentiation definition, conversion strategy development.

Visual identity and art direction: Logo creation, color palettes, typography, graphic systems, mascots, and custom visual elements.

Graphic Design: Print materials (flyers, menus, banners, packaging, goodies) and digital materials (social media, web banners, e-commerce site mockups, Ads).

My approach:

I combine strategy and creativity. Each project begins with a deep understanding of your market and audience, followed by visual creation that asserts your uniqueness. My process includes: discovery call, comprehensive strategic guide, creative proposals, logo with variations, color palette, typography, detailed BrandBook, and full deployment.

Each step is validated with you.

Free post-creation support and 2 to 3 revisions included depending on the chosen package.

Shall we discuss your project?

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Sanganni
Art Director & Brand Designer - Complete Rebranding
E-COMMERCE
March 2026 - April 2026 (1 month)
Berlin, Germany
The project:

Recreate the brand identity for a German e-commerce site specializing in the sale of curly and textured hair care products and in-person hair consultation services.

The need:

Support and redesign for an elegant, sunny, and human identity.
Creation of social media templates, making its materials more premium to support its ambitions.

What we worked on together:

• Development of astrategic and creative questionnaireto define the brand's positioning and universe
• Implementation of thebrand strategywith workshops and a strategic dossier
• Proposal of 2artistic directions(mood boards, visual intentions)
• Creation of 2types of logosaligned with the selected artistic direction
• Development of the **visual identity**: color palette, typography, graphic elements
• Elaboration of the BrandBook
• Creation & implementation of the artistic direction on social media
(website created by a Web Designer)
• Creation of social media templates

Results:

• Target audience won over at trade shows and acquisition of new clients
• Savings of 30 hours of content creation per month
Branding and Visual Identity Visual Identity Design Art Direction Social Media Communication Branding
Weplanify
Art Director & Brand Designer - Definition and creation of brand identity.
TRAVEL AND TOURISM
March 2026 - May 2026 (2 months)
Paris, France
The project:

Recreate a brand identity for a platform aimed at making group travel organization simple, fun, and ✨COLLABORATIVE✨.

No more discussions on Whatsapp, bookings on Airbnb, flights on Booking; here, you find it all on the same platform.

The need:

A strategy and visual universe that break the mold and reflect their brand, as their previous identity was incomplete and cost them 2 to 3 hours of content creation per post.

What we worked on together:

• Development of a strategic and creative questionnaire to define the brand's positioning and universe
• Implementation of thebrand strategywith workshops and a strategic dossier
• Proposal of 2artistic directions(mood boards, visual intentions)
• Creation of 2types of logosaligned with the selected artistic direction
• **Development of the visual identity**: color palette, typography, graphic elements
• Creation & implementation of the artistic direction on social media and the website (collaborative work with an UX/UI Designer and web developers)
• Creation oftemplatesfor social media

Results:

• Savings of 40 hours of content creation per month
• + 200 users before the platform's official launch
• 0 questions about their brand identity
Branding and Visual Identity Art Direction Visual Identity Design Social Media Communication Strategy
skinartists
On Malt
Art Director & Brand Designer - Definition and creation of brand identity.
E-COMMERCE
November 2025 - January 2026 (2 months)
Paris, France
The project:

Creation of visual identity for a French e-commerce site selling piercings, aiming to stand out in the jewelry market.

The need:

A visual identity that breaks away from classic jewelry brands by offering a rock'n'roll, elegant, and colorful feel.

What we worked on together:

• Development of astrategic and creative questionnaireto define the brand's positioning and universe
• Proposal of 2artistic directions(mood boards, visual intentions)
• Creation of 2types of logosaligned with the selected artistic direction
• Development of the **visual identity**: color palette, typography, graphic elements
• Elaboration of thegraphic charter
• Creation oftemplatesfor social media
• Creation oficonsfor the website
• Creation & implementation of the artistic direction on social media
(website done in-house)

Results?

• +1000 followers on Instagram
• Savings of 55 hours of content creation per month
• Long-term support
Branding and Visual Identity Art Direction icon creation Graphic Design Social Media Communication

Check out Marina's experience

Margaux

Cheffe de projet digital - skinartists

Reviewed on 1/5/2026

We hired Marina for our brand creation, and we are delighted. Marina was very professional throughout the project, with rigorous follow-up and great availability. She guided us at every step, offering relevant advice tailored to our needs. Attentive, responsive, and proactive, she perfectly understood our universe and expectations. I highly recommend her for the quality of her work and her commitment.