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Marina BlancMB

Marina Blanc

Strategic Customer Success Manager - EMEA

€450/day
Lyon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marina

**Freelance Customer Success Manager - Strategy, Retention & Structuring CS for Startups/Scale-ups


Hello! I'm Marina - I help startups and scale-ups transform their Customer Success from a cost center into a real growth lever.

My goal: that your clients stay, grow, and become your best ambassadors.

🧳 My expertise:

CS Strategy:definition and implementation of a Customer Success approach adapted to your growth stage (from 0 to established structure).
Portfolio Management:account segmentation, action prioritization, customer lifecycle management (onboarding → renewal → expansion).
Customer Health Metrics: NPS, usage, churn tracking — and implementation of corrective action plans.
Processes & Tools:design and optimization of internal and external CS processes, tool selection/deployment (e.g., [Intercom, HubSpot, Planhat...]).
Management & Coaching:recruitment, training, and management of CSM teams.

💡 The little extra?
7 years of experience managing portfolios of over 3000 users, 2M at PlayPlay. Experience at the unicorn Alan in Care and Product Knowledge with concrete results on satisfaction, retention/knowledge: 98% CSAT, 92% renewal rate.

🤝 What I'm looking for:
Assignments where I can have a real impact, whether it's structuring a CS from scratch, auditing an existing one, or supporting/managing an existing CSM team.

🌀 Nomadic – Available remotely – or occasionally Paris-Lyon-Marseille.

If this resonates with your current or future needs: let's talk!
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Alan
    Customer Expert
    BANKING AND INSURANCE
    December 2025 - June 2026 (6 months)
    Lyon, France
    - Handled 2.5+ complex customer tickets per hour via
    - Intercom while maintaining a 100% CSAT score.
    - Resolved product, insurance, and administrative issues
    with accuracy and empathy.
    - Supported the rollout of new products by gathering
    knowledge and creating internal resources.
    - Shared customer feedback and recurring issues to
    support product improvements.
    Customer Care Customer Success Manager Project Coordination Knowledge Management
  • PLAYPLAY
    Strategic Customer Success Manager - EMEA
    SOCIAL NETWORKS
    January 2020 - January 2025 (5 years)
    Paris, France
    I help strategic clients unlock value and achieve measurable ROI through tailored support and proactive account management. By deeply understanding client objectives, I build strong, trust-based relationships and ensure high engagement on the platform.

    ✔ Monitor client satisfaction and NPS (score: 60) to optimize experience and usage
    ✔ Manage a portfolio of strategic accounts with Salesforce CRM, identifying and mitigating churn risks early
    ✔ Collaborate closely with Account Executives to design and execute growth initiatives and upsell opportunities
    ✔ Drive adoption, retention, and long-term partnerships through a Design Thinking and customer-centric approach
  • PARKOURS
    Customer Success Manager
    January 2019 - September 2019 (8 months)
    Lyon, France
    I help organizations identify their key challenges, design impactful solutions, and engage teams effectively. Through workshops, content, and team coordination, I deliver actionable outcomes and empower clients.

    ✔ Analyze client needs to uncover pain points and opportunities
    ✔ Design and facilitate thematic workshops to solve critical issues collaboratively
    ✔ Create clear, methodological content to guide clients and support their projects
    ✔ Lead and coordinate a team of 10, ensuring efficient planning, alignment, and delivery

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Education

  • Double degree in Innovation
    Em Lyon Business School Ecole Centrale Lyon
    2018
    Double degree in Innovation
  • Bachelor in Management
    Coventry University
    2015
    Bachelor in Management

Skill set

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