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Marina BlancMB

Average response time: 1 hour

About Marina

I help startups and scale-ups structure and strengthen their Customer Success strategy, ensuring client retention, growth, and satisfaction. With experience in managing strategic portfolios and developing CSM teams, I bring both a strategic vision and hands-on expertise to deliver results.

🔷 What I offer:
✅ Support for startups/scale-ups to define and enhance their Customer Success approach
✅ Design and implementation of strategies for existing client portfolios
✅ Analysis and segmentation of client accounts to prioritize actions
✅ Review of health indicators (NPS, usage, churn) and optimization of internal & external CS processes
✅ Definition of efficient client support strategies
✅ Development, coaching & management of CSM teams

🧰 Key skills:
📚 Process design, review & implementation (internal & client-facing)
💪 Strategic portfolio management & client engagement
🔎 Expansion opportunity analysis, churn risk mitigation & renewal management
🎯 Workshop facilitation & team leadership to drive adoption and retention

If you’re looking for a partner to help you build a scalable, impactful Customer Success strategy and empower your teams to deliver value to your clients: let’s connect!
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • PLAYPLAY
    Strategic Customer Success Manager-EMEA
    SOCIAL NETWORKS
    January 2020 - January 2025 (5 years)
    Paris, France
    I help strategic clients unlock value and achieve measurable ROI through tailored support and proactive account management. By deeply understanding client objectives, I build strong, trust-based relationships and ensure high engagement on the platform.

    ✔ Monitor client satisfaction and NPS (score: 60) to optimize experience and usage
    ✔ Manage a portfolio of strategic accounts with Salesforce CRM, identifying and mitigating churn risks early
    ✔ Collaborate closely with Account Executives to design and execute growth initiatives and upsell opportunities
    ✔ Drive adoption, retention, and long-term partnerships through a Design Thinking and customer-centric approach
  • PARKOURS
    Customer Success Manager
    January 2019 - September 2019 (8 months)
    Lyon, France
    I help organizations identify their key challenges, design impactful solutions, and engage teams effectively. Through workshops, content, and team coordination, I deliver actionable outcomes and empower clients.

    ✔ Analyze client needs to uncover pain points and opportunities
    ✔ Design and facilitate thematic workshops to solve critical issues collaboratively
    ✔ Create clear, methodological content to guide clients and support their projects
    ✔ Lead and coordinate a team of 10, ensuring efficient planning, alignment, and delivery
  • Volvo Trucks
    Project Manager
    January 2018 - December 2019 (1 year and 11 months)
    Lyon, France
    I had the opportunity to support the following projects through close guidance and the application of the Design Thinking methodology:

    Handicap International – development of 3D-printed prostheses

    Biennale du Design – creation of the MyrMe mobile app

    Fête des Lumières – artistic installation

    Volvo Trucks – innovation incubator

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Education

  • Double degree in Innovation
    Em Lyon Business School Ecole Centrale Lyon
    2018
    Double degree in Innovation
  • Bachelor in Management
    Coventry University
    2015
    Bachelor in Management

Skill set

Categories