Freelancer profile translated to English.
Back to original languageAbout Marina
Hello, I'm Marina, I'm 29 years old and I'm from a small town of just over 20,000 inhabitants near Barcelona. I've been passionate about digital marketing since I discovered that a good strategy can completely transform how a brand connects with people. I consider myself a curious, creative, and results-oriented professional.
I am a Senior Digital Marketing & Communication Specialist with over 7 years of experience.
For three years, I worked at an agency leading both B2B and B2C marketing projects, collaborating with clients from very different sectors: medical, gardening, automotive, banking, technology… This variety has given me a broad strategic vision and a great ability to adapt to any type of brand or audience.
For more than two years, I have been part of the dermocosmetics sector, where I manage communication projects, digital campaigns, product launches, and content strategies. I love combining creativity with analysis, and turning data into decisions that truly drive growth.
If you are looking for someone who brings vision, strategy, and careful execution, I will be delighted to help you take your project to the next level.
Catalan
Native or bilingual
English
Fluent
Italian
Basic
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- MartiDermDIGITAL MARKETING SPECIALIST SENIORSeptember 2023 - Today (2 years and 9 months)Creation of digital strategy, scheduling of the activation plan, and implementation of actions on online channels:• - Management of the corporate website: updating messages, look & feel, prices, creation of new pages, products, and categories.• - User experience optimization: analysis of user flows through heatmaps and improvement proposals to increase conversion.• - Paid Media Strategy: planning and execution of campaigns on Google Ads, Meta Ads, and TikTok Ads. Budget distribution according to objectives and campaigns.◦ - Email Marketing Campaign Execution: Design and layout of Newsletters and automation of flows. Database Management.◦ - On-page SEO and content: definition of brand and generic keywords per product, creation of content aimed at improving organic positioning. Analytics: Recurring analysis of Paid Media, Web, SEO, and Email Marketing results. Creation of reports in Looker Studio for tracking. Coordination of external agencies specialized in each digital channel, ensuring alignment with the global strategy.
- Lifting GroupDIGITAL MARKETING SPECIALIST | TEAM LEADERAugust 2022 - September 2023 (1 year and 1 month)• - Annual Strategic Planning: Definition and creation of the roadmap, including presentation and validation with clients.• - Implementation of actions in the digital environment:◦ - Creation and optimization of SEM and Social Ads campaigns.◦ - Scheduling of the content plan on Social Media, copywriting, and coordination with the art team for creatives.◦ - Design, layout, and segmentation of Email Marketing campaigns.◦ - SEO audits, keyword studies, and optimization proposals to improve organic positioning.◦ - Coordination with web consulting and development for the creation of new web pages and message updates. – Coordination of a team of 3 people.
- Lifting GroupMARKETING OUTSOURCINGDecember 2020 - July 2022 (1 year and 7 months)• - Implementation of multichannel campaigns on Social Ads, SEM, Social Media, Email Marketing, SEO, and web/blog content for B2B/B2C clients.• - Management of brands on marketplaces (Amazon). Implementation and optimization of Amazon Ads campaigns.• - Preparation of monthly reports with KPI analysis and data-based improvement proposals + client presentation meeting.• - Definition and planning of annual roadmaps for clients.
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Education
- MASTER IN CORPORATE COMMUNICATION AND DIGITAL MARKETINGUniversitat Oberta de Catalunya (UOC)2022MÁSTER EN COMUNICACIÓN CORPORATIVA Y MARKETING DIGITAL
- DIGITAL MARKETING Fundamentals of Digital MarketingGoogle ActívateMARKETING DIGITAL Fundamentos del Marketing Digital