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Marina ArtenteMA

Marina Artente

Social Media & Paid Media Specialist

€294/day
Las Palmas de Gran Canaria, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marina

👩🏽‍💻 Freelance Specialist in META (Facebook & Instagram) and TikTok Ads with +7 years of experience helping companies, small businesses, and eCommerce design, execute, and optimize advertising strategies that convert into sales using brandformance.

📈 Through strategic campaigns, AI segmentation, and data analysis, I help increase visibility, generate qualified traffic, and sustainably scale sales on social media using my knowledge and experience in PAID SOCIAL MEDIA.

✨ What sets me apart?
A results-oriented approach focused on real ROAS, not just vanity metrics.
Comprehensive support: from strategy through optimization to reporting.

Experience with SMEs, fashion brands like INDITEX, beauty brands like L'Oréal, online education, and startups.

🚀 Projects I typically manage:
- Social media support to perform in paid media
- Launch of first campaigns on META + TikTok + Pinterest
- Branding (awareness), consideration (traffic), and performance (website conversions, catalog, and leads) campaigns on META + TikTok + Pinterest
- Reporting: Excel, Looker Studio, and Google Analytics 4.
- Training in Paid Social Media: measurement, attribution, and correct data interpretation.
- Full-funnel strategies + planning for eCommerce and lead generation.
- Consulting & Audits of advertising accounts and results optimization.


If you are looking for a professional who combines strategy, creativity, and analysis for your business... Let's talk!
  • French

    Fluent

  • English

    Fluent

  • Spanish

    Native or bilingual

Can work on-site
Las Palmas de Gran Canaria (up to 10km)

Experience

  • Artente Ads
    Social Media & Paid Media Freelance
    SOCIAL NETWORKS
    May 2024 - Today (2 years and 3 months)
    Madrid, Spain
    Artente Ads was born out of the need to break away from the agency-consultancy model we know and establish a new way of working.

    The A is the first letter of the alphabet, it's the adventure you embark on when you decide to work with me. An adventure that advances and progresses through organization, creativity, measurement, and commitment. Have you ever felt like just another client? That your project isn't given the value it deserves?

    You've landed in the right place. I have over 6 years of experience working in various media and creative agencies until I decided in May 2024 to move forward and take the step so that you and I are about to embark on your project hand in hand.

    🌞 Together, we will start by developing your digital strategy and putting it into action.

    🌞 I create, edit, and produce the social media content myself, without intermediaries.

    🌞 With digital paid campaigns, better known as Paid Media, there's no problem. I am an expert in full-funnel and brandformance. I have managed the e-commerce for major Spanish and international brands. Therefore, strategy, planning, setup, optimization, and analysis are included.

    🌞 Finally, if you already have your business or service set up but need a boost, I offer 1:1 consultations so you can tell me your needs and we can start the action plan together.

    Shall we talk?
    Paid Social Media Content Strategy Strategic Consulting Data Analysis Content Creation and Copywriting
  • Adsmurai
    Inditex Account Manager & Paid Social Media Manager
    E-COMMERCE
    October 2021 - February 2024 (2 years and 4 months)
    Madrid, Spain
    Account Manager for Inditex and a client in the Education sector.

    Daily interaction with clients + partners to build trust and maximize results.
    Strategy and planning of monthly investment (+€200K) across different platforms and objectives based on results.
    Closings / presentation of results such as H1 and H2.

    Coordination with the junior team to manage activations, reports, and weekly campaign optimizations.

    PLUS* TikTok Ambassador: I was part of a team of 3 people responsible for informing +250 employees about updates and creating potential workshops to improve platform knowledge with the TikTok Spain team.

    Design, planning, and setup of digital media campaigns focused on Brandformance on the main Social Paid Media platforms for Inditex (+14 markets).

    Analysis of results through Google Analytics, Looker, Adjust, and Google Sheets.

    Responsible for the "Community" project, developing paid social strategies to ensure fanbase growth and interaction.
    Paid Social Media Looker Studio Account Management TikTok Ads Meta Business Manager
  • Agencia Kitchen
    Social Media Manager
    March 2020 - October 2021 (1 year and 7 months)
    Madrid, Spain
    Social Media & Paid Media Specialist (branding + performance) focused on Education.

    - Digital strategy to achieve each client's objective.
    - Planning of organic and paid content.
    - Community Manager
    - Analysis of Social Media & Paid Media results.

    Other tasks: copywriting and product shooting preparation for social media.

    Clients: eserp business & law school, Galp, Gran Meliá, Oreo, Milka, and Príncipe Biscuits.
    Content Creation and Copywriting Social Media Copywriting Paid Social Media Strategic Planning

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Education

  • META Media Buying Expert
    META BLUEPRINT
    2019
  • Degree in Advertising and Public Relations
    URJC
    2019

Skill set

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