About Marina
French
Fluent
English
Fluent
Spanish
Native or bilingual
Experience
- Artente AdsSocial Media & Paid Media FreelanceSOCIAL NETWORKSMay 2024 - Today (2 years and 3 months)Madrid, SpainArtente Ads was born out of the need to break away from the agency-consultancy model we know and establish a new way of working.The A is the first letter of the alphabet, it's the adventure you embark on when you decide to work with me. An adventure that advances and progresses through organization, creativity, measurement, and commitment. Have you ever felt like just another client? That your project isn't given the value it deserves?You've landed in the right place. I have over 6 years of experience working in various media and creative agencies until I decided in May 2024 to move forward and take the step so that you and I are about to embark on your project hand in hand.🌞 Together, we will start by developing your digital strategy and putting it into action.🌞 I create, edit, and produce the social media content myself, without intermediaries.🌞 With digital paid campaigns, better known as Paid Media, there's no problem. I am an expert in full-funnel and brandformance. I have managed the e-commerce for major Spanish and international brands. Therefore, strategy, planning, setup, optimization, and analysis are included.🌞 Finally, if you already have your business or service set up but need a boost, I offer 1:1 consultations so you can tell me your needs and we can start the action plan together.Shall we talk?
- AdsmuraiInditex Account Manager & Paid Social Media ManagerE-COMMERCEOctober 2021 - February 2024 (2 years and 4 months)Madrid, SpainAccount Manager for Inditex and a client in the Education sector.Daily interaction with clients + partners to build trust and maximize results.Strategy and planning of monthly investment (+€200K) across different platforms and objectives based on results.Closings / presentation of results such as H1 and H2.Coordination with the junior team to manage activations, reports, and weekly campaign optimizations.PLUS* TikTok Ambassador: I was part of a team of 3 people responsible for informing +250 employees about updates and creating potential workshops to improve platform knowledge with the TikTok Spain team.Design, planning, and setup of digital media campaigns focused on Brandformance on the main Social Paid Media platforms for Inditex (+14 markets).Analysis of results through Google Analytics, Looker, Adjust, and Google Sheets.Responsible for the "Community" project, developing paid social strategies to ensure fanbase growth and interaction.
- Agencia KitchenSocial Media ManagerMarch 2020 - October 2021 (1 year and 7 months)Madrid, SpainSocial Media & Paid Media Specialist (branding + performance) focused on Education.- Digital strategy to achieve each client's objective.- Planning of organic and paid content.- Community Manager- Analysis of Social Media & Paid Media results.Other tasks: copywriting and product shooting preparation for social media.Clients: eserp business & law school, Galp, Gran Meliá, Oreo, Milka, and Príncipe Biscuits.
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Education
- META Media Buying ExpertMETA BLUEPRINT2019
- Degree in Advertising and Public RelationsURJC2019