Freelancer profile translated to English.
Back to original languageAbout Marilyne
After 9 years in China as Marketing and Communication Director, I decided to share my marcom expertise with startups and large corporations in Europe.
I formulate recommendations on marketing and communication strategy and manage the operational implementation of these optimizations. My scope of action covers branding strategy, online & offline content creation, social media strategy, storytelling, and proofreading.
Fully bilingual and accustomed to English-speaking and multicultural work environments, I also support you in your international development projects (new market penetration, positioning, development of marketing materials in English, etc.).
Sectors: Health, wellness, fitness, cosmetics, fashion, etc.
French
Native or bilingual
English
Native or bilingual
German
Conversational
Chinese
Conversational
Spanish
Conversational
Can work on-site
Mulhouse (up to 50km)
Experience
- Body & SoulMarketing & Communication DirectorHEALTH AND WELLNESSFebruary 2012 - June 2019 (7 years and 5 months)Shanghai, China- Management of the marketing and communication strategic plan- Development and execution of marketing communication programs (online & offline)- Development and management of marketing materials, advertisements, articles and blogs, press releases, and website- Coordination of promotional activities and events- Press relations management
- Superbla!Social Media StrategistFASHION AND COSMETICSJune 2014 - February 2015 (9 months)Shanghai, China- Development of social media strategies (traffic stimulation and brand awareness) for a high-end cosmetics brand for the Pan-Asia region- Implementation of strategies on various SNS platforms (Facebook, Instagram, Twitter)- Monitoring, analysis, and reporting of campaign performance to maximize results- Contribution to blog development & identification of partnership opportunities with KOLs
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Education
- Master in Management, Specialization "Developing and Entrepreneurship"ESDES Business School, Lyon2010Formation Grande Ecole de commerce (diplôme visé Bac + 5 / Grade de Master) axée sur la gestion transversale d'un projet/d'une business unit.