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Marilene De CraeneMD

Marilene De Craene

Consultant, Visual Communication, Web Design, AI

€500/day
Poitiers, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marilene

I am developing a business at the crossroads of design, visual communication, web design, and strategic uses of generative AI.

I assist organizations, freelancers, and projects in creating or redesigning their image, their materials, and their digital presence: visual identity, Wix / WordPress websites, content, editorial structuring, communication, and strategic support.

My approach combines aesthetic sense, clarity of positioning, and a demand for consistency. I can be involved in a one-off need or in a more global reflection around your image, your communication, or your creative uses of AI.

My areas of intervention:
• Visual identity and graphic direction
• Wix and WordPress website creation / redesign
• Visual communication and content
• SEO writing
• UI / UX
• Strategic support
• Creative and professional uses of generative AI

Based near Poitiers and also active in Paris, I work remotely or in direct collaboration with projects as needed.

Do you have a visual, editorial, or digital project? Let's talk.
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Poitiers (up to 50km), Bordeaux (up to 10km), Paris (up to 10km)

Experience

  • Université Paris 1 Panthéon Sorbonne
    PhD Student in Management Sciences
    RESEARCH
    October 2025 - Today (10 months)
    Paris, France
    PhD student in Management Sciences at IAE Paris-Sorbonne Business School, part of Paris 1 Panthéon Sorbonne University, in co-direction with the University of Paris-Saclay, funded by the AID (Defense Innovation Agency) program.

    Specialty: ⌨️🤖⌨️ Generative AI / Cognitive Sovereignty
    Generative AI Qualitative studies Scientific and technical writing scraping LLM
  • IAE de Poitiers
    Research Management Technician
    PUBLIC SECTOR
    August 2023 - Today (2 years and 11 months)
    Poitiers, France
    As a research laboratory technician at CEREGE (Center for Research in Management), I play a vital role in ensuring smooth operations, deploying the laboratory's strategy, and facilitating decision-making. My position is a true pivot role, working closely with management, lab members, and external stakeholders. Here's an overview of my responsibilities:

    Strategy and Finance
    > Design of dashboards and monitoring of expenses, mission orders (OM), and provisional budgets,
    > Participation in budget consultations,
    > Financial analysis for optimal resource management.

    Communication
    > Regular updates to the laboratory's website,
    > Dissemination of strategic information to teams through various communication channels,
    > Creation of graphic materials using the Adobe Suite to promote the laboratory's activities.

    Organization of academic events
    > Management and coordination of logistics for events organized by the laboratory: conferences, research days, thesis defenses, general assemblies, and meetings of the Research Unit Council,
    > Collaboration with various departments to ensure the success of each event.

    Management and Coordination
    > Support and training for the secretarial team,
    > Annual conduct of Individual Professional Interviews (EPI),
    > Coordination of secretarial activities to ensure optimal operational efficiency.

    Passionate about teamwork and implementing effective solutions to improve researchers' daily lives, I contribute directly to the laboratory's success through my technical expertise as well as my project management and communication skills. My versatile profile, combining administrative rigor, analytical skills, and graphic creativity, allows me to meet the diverse challenges of the academic environment.
  • DCREATION (Auto-Entrepreneur)
    Designer I Community Manager I Web Writer I Web Marketing Consultant
    CONSULTING AND AUDITS
    April 2013 - Today (13 years and 4 months)
    Poitiers, France
    With DCREATION, I am developing a consulting and creation business at the intersection of design, visual communication, web design, and generative artificial intelligence. I assist organizations and projects in designing their image, their materials, and their positioning.
    Communication Graphic Design Digital Marketing Generative AI public sector

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Education

  • Master Law Economics Management - Business Management and Administration - Organization Studies and Theories
    IAE Paris 1 Sorbonne
    2025
  • Class Valedictorian, Master 2 Marketing, Sales, Brand Strategy track
    IAE de Poitiers
    2023
    Mémoire : Mise en perspective de l’impact de la démocratisation de l’Intelligence Artificielle Générative (IAG) dans le monde de la création ____ Comportement du consommateur, Étude de marché, E-commerce, Marketing management, Management stratégique, Stratégies d'internationalisation, Communication, Stratégie de marques, Distribution cross canal, CRM, Stratégie prospective, Marketing du luxe

Skill set

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