Freelancer profile translated to English.

Description

My name is Marije Taminiau.

My mission is simple: to help organizations not only come up with smart ideas but also make them customer-oriented, coherent, and executable. So that plans don't remain paper realities but lead to growth that you can feel – with customers and within the organization.

After more than 15 years in marketing, strategy, and business development at organizations like Albert Heijn, bol.com, and the Efteling, I know one thing for sure: strategy only works if it aligns with the customer journey and is supported by the people who have to work with it.

From that conviction, I started Het Strategiehuis.

At Het Strategiehuis, I help organizations take a sharp look at their customer journeys:

where do customers engage, where do they drop off, and where are the internal bottlenecks?

I connect customer-centric thinking with strategic choices. Not separately, but integrated.

This creates direction, focus, and coherence – from ambition to execution.

My role is that of strategic conscience and builder simultaneously.

I help teams make choices, set priorities, and translate strategy into concrete steps in the customer journey. No thick reports, but clear frameworks, sharp decisions, and actions you can start with on Monday.

I am goal-oriented, curious, and pragmatic. I love to reduce complexity to its essence. Give me a tangle of ideas, interests, and plans, and I will bring structure, logic, and a clear strategic story – always from the customer's perspective.

No jargon. No models for the sake of models.

But strategy that is right, customer-oriented, and works in practice.

Industry field of expertise

Languages

Dutch
Native or bilingual
English
Fluent
Spanish
Conversational
French
Basic

Workplace preferences

Can work on-site

Breda (up to 50km)

Het Strategiehuis
Owner - Business Strategist - Strategy Consultant
CONSULTING AND AUDITS
February 2022 - Today (4 years and 4 months)
Breda, Netherlands
I am Marije Taminiau, strategist and founder of Het Strategiehuis.
With over 15 years of experience in strategy development, positioning, and multi-year plans, I help organizations choose direction and grow decisively.

💡 What sets me apart:
No theoretical models or thick reports, but clear choices that are immediately executable.
I work personally, quickly, and thoughtfully – with attention to both content and team dynamics.
My style is no-nonsense, strategic, and creative: I bring structure and energy.
I have worked with municipalities, food companies, and scale-ups (e.g., Gemeente Breda, Bidfood, Natuurhuisje.nl). Always with the same goal: to bring structure, direction, and results.
Business Strategy Innovation Management Consulting Positioning Strategy Board Advisor
JANTAMINIAU
Managing Director (interim)
LUXURY GOODS
January 2022 - January 2023 (1 year)
Baambrugge, UT, Netherlands
Ultimately responsible for the day-to-day operations within an international luxury fashion group in the Netherlands and Spain. In addition to operational management, my focus was on long-term vision, organizational and strategy development, implementation of growth plans, finance, marketing, and optimizing teams and processes to achieve structural results.
Business Strategy Marketing Strategy Management Consulting Brand Strategy Positioning Strategy
De Efteling BV
Manager Strategy & Innovation
ENTERTAINMENT AND LEISURE
May 2018 - February 2022 (3 years and 9 months)
Breda, Netherlands
As manager of the Strategy & Innovation department (Management Team member and reporting to CEO), I was responsible for the creation of the long-term vision and strategy with the underlying plans, including: product and area visions, brand and market development, investment selection, multi-year plans and budgets, customer research, employee research, process optimization. Additionally responsible for innovation within the entire product portfolio.
Innovation Business Strategy Marketing Strategy

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Msc, Communication Science
University of Amsterdam
2008
Msc, Communication Science
Bachelor of Science in Hospitality Management
Zuyd Hogeschool | Zuyd University of Applied Sciences
2005
Msc BA, Hospitallity Management

Marketing Consultant

Marije Taminiau

Business Strategist | Growth Strategist | Brand Strategist

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