Marija Milanova

- Lead process implementation including documentation, performing pre-sales / sales trainings, and improvements

- Full ownership of the lead lifecycle implementation with grading and scoring

- Marketing performance tracking (connecting external tools with Pardot)

- Maintaining and building reports and dashboards in Salesforce and Einstein together with the analytics specialist

- Improving the quality of MA data - regular health checks, building operational processes

- Responsible for marketing nurture emails strategy, implementation and optimisation together with different stakeholders

- Creating campaign attribution model

- Working together with pre-sales and marketing managers to ensure the best ever possible customer experience

- Setting a strategy and roadmap, implementing and operating marketing technology products as an administrator

Administering and owning the marketing automation processes using Marketo extensively.

- Developing the lead lifecycle and scoring according to the company's objectives

- Aligning the marketing and sales teams by automating the lead to revenue process

- Assisting in the integration with the CRM system and monitoring the flows on a daily basis

- Making sure the campaign managers know how to use Marketo by having ongoing training sessions for the respective markets (Sweden, Norway, Denmark, Finland, DACH, Poland)

- Implementing and operating marketing automation systems, including building workflows and campaigns

- Analyzing results and making suggestions for improvement, executing continuous A/B testing and optimizing workflows

- Create scalable processes that ensures best practices in lead generation, churn prevention activities and customer loyalty programs

- Linking SEO/SEM, analytics and MA to optimize campaigns

- Coordinating tasks and cooperating with creatives, software engineers and frontend developers in other teams and on the customer side