Description

Fractional CMO & Strategic Marketing Consultant with 11+ years driving brand elevation, product-led growth, and campaign excellence across SaaS, DTC, EdTech, AI, and Fashion.

What I Do:

⚫Brand Positioning & Messaging Architecture — I sharpen brand identities to win market leadership.

⚫Go-to-Market (GTM) Strategy — I craft product launch and scaling plans that convert.

⚫Fractional Leadership — I step in as interim CMO, scaling your marketing without a full-time hire.

⚫Integrated Campaigns & Creative Direction — I align cross-channel storytelling with brand and product vision.

⚫Social & Community Growth — I grow digital presence (e.g., YouTube from 10K → 100K subs; communities to 1M+).

Key Achievements:

🎯Spearheaded a global rebrand for a B2B SaaS brand, accelerating market positioning.

🎯Launched the Global Remote Work Index, featured in 1,000+ tier-1 outlets (CNN, Forbes, Bloomberg).

🎯Scaled digital communities and platforms with measurable impact.

🎯Worked with industry names including Google, Spotify, MAC, Tom Ford Beauty.

🎯Industries Served: SaaS • AI • DTC • EdTech • Fashion • Cybersecurity • Personal Growth

Service Models:

💻Fractional CMO / Interim CMO

💻Strategic Marketing Consulting

💻Brand Storytelling & Campaign Leadership

Availability: Remote or hybrid

Industry field of expertise

Languages

English
Native or bilingual
Lithuanian
Native or bilingual

Workplace preferences

Can work on-site

Barcelona (up to 50km)

Trafilea
Brand manager & Community
E-COMMERCE
August 2023 - January 2025 (1 year and 5 months)
Concepción del Uruguay, Argentina
Led promotional strategy for virtual conference with 30+ speakers, driving 1,000+ attendees and measurable engagement. Developed community-led product campaigns and managed brand storytelling across owned and earned channels. Doubled Tier 1 media exposure (NYT, People, Today.com) via strategic PR positioning and influencer-driven storytelling.
Public relations Communication 360° Social media
Nord Security
Head of Brand Marketing
TECH
January 2020 - January 2024 (4 years)
Vilnius, Lithuania
Led integrated global campaigns combining brand storytelling with performance marketing, resulting in increased pipeline and adoption. Led Global Remote Work Index campaign, featured in CNN, Bloomberg, and WEF, generating over 1,000 media pickups and measurable brand lift. Owned rebrand from NordVPN Teams to NordLayer including messaging, positioning, and go-to-market strategy. Managed end-to-end campaign execution across multiple channels (social, digital, PR) to drive installs and revenue. Built internal campaign engine with cross-functional teams (product, sales, creative, comms) to accelerate execution. Defined and implemented brand measurement framework across awareness, CAC, and media effectiveness. Recognized for turning a technical B2B product into a relevant, inspiring brand through bold creative and messaging.
brand management Positioning strategy rebranding Communication 360° Public relations
Dentsu
Social Media Lead | SEA
E-COMMERCE
July 2018 - December 2018 (5 months)
Kuala Lumpur, Malaysia
Led social media team of 7 people Developed social media strategies for client portfolio consisting of Spotify Malaysia, Jr.NBA Asia, MAC, Bobbi Brown Malaysia, Jo Malone London, Somersby, and more Landed a pitch that was worth 200k within the first month
Social media leadership agency