About Marie
French
Native or bilingual
English
Fluent
German
Fluent
Experience
- ApiseranaConsultantCONSULTING AND AUDITSJanuary 2004 - Today (22 years and 7 months)Strasbourg, FranceMarketing & Communications Consulting Graphic & Web Design ∟Marketing Plans, Business Plans ∟Digital Communication Consulting ∟Graphic Design, UI/UX Design
- TraininblueGPEC AuditMay 2023 - September 2023 (4 months)The company Traininblue entrusted me with a GPEC (Prospective Management of Jobs and Skills) audit mission as part of the employer branding support for a luxury sector company.This mission consisted of evaluating its marketing and human resources management strategy to optimize its attractiveness and reputation as an employer.Based on a series of interviews, I was able to analyze the company's current and future skill needs, identify gaps compared to employees' aspirations in terms of career development and training, and recommend actions to align HR policy with employer branding objectives.This initial mission led to a second request: to support the employer branding action plan of this company by helping it formalize its content strategy.
- Maison européenne de l'architecture - Rhin supérieurDirectorJune 2019 - December 2020 (1 year and 6 months)- Administrative and financial management- Management and recruitment of a team of 4 to 7 people- Overhaul of the membership, sponsorship, and patronage policy- Development of public and private partnerships- Organization of events including the festival "Les journées de l'architecture | die Architekturtage"- Audience analysis and structuring of the annual program- Development of the communication strategy
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Education
- HyperWerk, Design – Conception et management de projets innovants – Technique et programmation informatiqueFachhochschule Nordwestschweiz FHNW2003HyperWerk, Design – Conception et management de projets innovants – Technique et programmation informatique
- Diploma from the Marseille-Provence Business School – Provence, Specialization: International BusinessEuromed Marseille1999Diplôme de l'Ecole Supérieure de Commerce de Marseille – Provence, Spécialité: Affaires Internationales