Freelancer profile translated to English.
Back to original languageAbout Mariette
I am Mariette, founder of ECCFA — **Listen, Understand, Build, Train, Accompany**: these five verbs perfectly summarize my way of working.
With 15 years of experience in marketing and a dual marketing/IT background, I help French SMEs and startups transform their marketing into a real growth lever — without complicating what can remain simple.
What I do concretely:
- Marketing diagnosis and strategic recommendations
- HubSpot implementation from A to Z (CRM, emailing, dashboards, automations)
- AMOA and change management on CRM or ERP projects
- Training and skills development for teams
- Simplification and automation of marketing processes
I work in tandem with a developer, which allows me to handle more complex projects from start to finish, without you having to coordinate multiple service providers.
My main asset? Listening.I take the time to understand your environment before proposing anything.
French
Native or bilingual
Can work on-site
Bordeaux (up to 50km)
Experience
- éccfaConsultant - ManagerCONSULTING AND AUDITSNovember 2023 - Today (2 years and 7 months)Bordeaux, France
- **HubSpot Consultant**: consulting, integration, optimization, automation, creation and implementation of marketing, services and sales tools, dashboard creation
- **IT Consultant**: IT, digital & marketing project management and direction (SCRUM training in progress), change management
*Lecturer at business schoolsSome client references:SDS, ISG, Campus du lac, LegalySpace, Sit in peace - SDS | Pièces - Accessoires - ServicesOperational Marketing Manager / CRM Project DirectorE-COMMERCEJanuary 2019 - November 2023 (4 years and 10 months)Blanquefort, FranceImplementation of the HubSpot CRM:
- Project management in collaboration with an agency
- Gathering and formalizing the needs of all relevant departments (management, sales, sales administration, customer relations, logistics, marketing) and defining new processes
- Selecting data to be fed into the API and checking its consistency
- Creating dashboards for all departments
- Creating workflows (marketing, data processing, customer service)
- Training all user teams and providing support (sales, marketing, sales administration, customer relations, logistics, accounting)
- Defining marketing trigger strategies and creating marketing email templates
Development and deployment of the annual marketing plan - management of a budget over €200K- Creation and updating of the group's corporate websites (Groupe SDS, S Habitat, SDS Logistique)
- Writing and creating various materials (marketing emails, brochures, flyers...)
- Logo design (S|Habitat and SDS Logistique)
- Participation in development strategies and implementation of prospecting campaigns
- Audit and project management for improving the customer journey
- Management & recruitment
- indépendanteMarketing and Communication ConsultantCONSULTING AND AUDITSMay 2018 - January 2019 (8 months)Bordeaux, France
- Marketing/Communication strategy and consulting
- Project Management
- Creation of communication tools in collaboration with a freelance Art Director
- Website creation
- Copywriting
Some client references:Metge Conseil, medical health and sports center of Saint Magne de Castillon, SDS
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Education
- Master's degree in Communication / MarketingUniversité Bordeaux Montaigne (ex - Bordeaux 3)2008Master 2 professionel, Communication / marketing
- University Diploma in Technology in Business Communication, Business CommunicationIUT Bordeaux Montaigne2005DUT Communication d'entreprise, Communication d'entreprise
Certifications
- Agile Project Management with Scrum: Introduction + Advanced TrainingL'agilsite
- Service Hub CertificationHubSpot